Friday, December 19, 2014

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018



eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend.

December 19, 2014 at 05:00PM

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from ClickZ News

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