Saturday, January 31, 2015

Wednesday, January 28, 2015

Revenue Jump Reflects Facebook's Mobile Mojo



Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement.

January 29, 2015 at 01:25AM

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WeChat Launches Sponsored Moments



BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China.

January 29, 2015 at 12:44AM

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Discover Gives New Advertising Opportunities to Brands on Snapchat



With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base.

January 28, 2015 at 10:40PM

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Marketo: Data Has Transformed Marketing Into Era of Engagement



ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova.

January 28, 2015 at 10:23PM

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Wearables: A Double-Edged Sword



Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will interrupt the consumer experience.

January 28, 2015 at 08:00PM

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Pinterest to Focus on "Intent" Data



Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers.

January 28, 2015 at 07:42PM

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Data's Role in Music and Marketing



Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between marketing and music?

January 28, 2015 at 07:00PM

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IAB: Marketers Eager to Optimize Data Tools [Study]



A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use.

January 28, 2015 at 06:00PM

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The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic]



January 28, 2015 at 06:00PM via HubSpot Marketing Blog http://ift.tt/1tr5iX8

How to Create a Benchmark to Measure Content Marketing ROI



January 28, 2015 at 05:00PM via HubSpot Marketing Blog http://ift.tt/1zzdEyJ

How Is Data Changing Programmatic Buying?



As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers.

January 28, 2015 at 04:00PM

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from ClickZ News

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ClickZ Is Not as Fun as Katy Perry



A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-followed person: Katy Perry.

January 28, 2015 at 03:00PM

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