Revenue Jump Reflects Facebook's Mobile Mojo

Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement.

January 29, 2015 at 01:25AM

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WeChat Launches Sponsored Moments

BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China.

January 29, 2015 at 12:44AM

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Discover Gives New Advertising Opportunities to Brands on Snapchat

With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base.

January 28, 2015 at 10:40PM

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Marketo: Data Has Transformed Marketing Into Era of Engagement

ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova.

January 28, 2015 at 10:23PM

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Wearables: A Double-Edged Sword

Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will interrupt the consumer experience.

January 28, 2015 at 08:00PM

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Pinterest to Focus on "Intent" Data

Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers.

January 28, 2015 at 07:42PM

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Data's Role in Music and Marketing

Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between marketing and music?

January 28, 2015 at 07:00PM

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IAB: Marketers Eager to Optimize Data Tools [Study]

A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use.

January 28, 2015 at 06:00PM

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How Is Data Changing Programmatic Buying?

As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers.

January 28, 2015 at 04:00PM

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ClickZ Is Not as Fun as Katy Perry

A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-followed person: Katy Perry.

January 28, 2015 at 03:00PM

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Obama's Privacy Policy Might Be Bad for Marketers

In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing.

January 28, 2015 at 02:00PM

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Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely help the platform catch up with Facebook-owned WhatsApp and Instagram.

January 27, 2015 at 10:35PM

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What Does Big Data Mean for the Internet of Things?

As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it.

January 27, 2015 at 08:00PM

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