The 10 Most Engaging Topics on LinkedIn in 2020 [+Viral Examples]

It's no secret that LinkedIn operates one of the largest professional networks on the Internet.

In fact, the platform has 690+ million members in over 200 countries and territories.

That's why it's important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts?

Below, we'll discuss the top 10 most engaging topics on LinkedIn, how certain content types go viral, and the science behind why. Plus, we'll dive into examples that show you how to execute posts like this.

1. Sensational Info-tainment Videos Posts

Video content has been increasing in popularity on social media sites like Facebook and Instagram over the last few years. On LinkedIn, it's no different.

In fact, 75% of marketers polled said LinkedIn video content is a successful way of reaching target audiences.

Example: LinkedIn Live (Mall Edition)

This example really pushes the boundaries of LinkedIn video content creation.

In this viral video, I literally approached hundreds of strangers at the mall and asked them for "15 minutes on their calendar to discuss synergies that may exist." This is perhaps the single most dreaded phrase of all-time on LinkedIn, so I decided to take it from the inbox to the streets.

For context, I lead demand generation at Nextiva, a cloud communications company. This video has absolutely nothing to do with Nextiva, or our products and services. So what's the point then?

It's simple — to remain top of mind among the B2B community and become an evangelist for the Nextiva brand.

LinkedIn is no longer about just selling and prospecting. Driving brand presence and audience engagement is the new normal.

Content Overview

• Info-tainment based video, with supporting text
• 1,467 reactions
• 607 comments

Why did it go viral?

• Communicates a highly relatable concept with a comedic twist.
• It's a new breed of social media content for B2B labeled as "info-tainment."
• Brings attention to a widespread issue — LinkedIn spam.
• Offers practical takeaways for a clearly defined audience (B2B sales professionals).
• Has an element of sensationalism. Not many people have the courage to approach strangers at the mall and ask them for "15 minutes on their calendar to discuss synergy."

2. Relatable Humor Posts

When people are scrolling through social media, they like to see content that they can relate to. Even more, they like to see content that makes them laugh.

If you can do both of those things in a LinkedIn post, you'll see plenty of engagement.

In the example below, Corporate Bro does exactly that.

Example: Things New Sales Reps Say

Ah, good old Corporate Bro. What would a LinkedIn post be without him? He's arguably one of the biggest internet sensations in the world of B2B social media marketing. His hilarious take on sales rep office banter has earned him prominent placing on this list.

Content Overview:

• Video post with supporting text
• 1,197 reactions
• 398 comments

Why did it go viral?

• Flat out, this video is just hilarious and supremely creative.
• It's widely relatable and addresses a specific audience (B2B sales professionals).
• The video is pure "info-tainment." This is a proven strategy for LinkedIn.
• It's shocking. This content is radically different from what's out there, so it stands out.
• Exaggerated sensationalism — it highlights many stereotypes behind the "bro" sales culture.

3. Heartwarming Story Posts

Everyone loves a heart-warming story. If you use emotion in your posts, you can keep readers engaged and leave them wanting more.

Example: $4 In My Bank Account

Shay Rowbottom is one of the most prolific B2B content creators on LinkedIn. Her strategy is simple, yet genius. She takes highly relatable and easily digestible concepts, and recreates them with humor and info-tainment.

In this post, she shares a flashback to where she was 8 years ago — with just $4 in her bank account.

Content Overview:

• Image post with emotional headline
• 1,502 reactions
• 310 comments

Why did it go viral?

• Everyone loves a good, old success story with an emotional spin. This delivers just that.
• Most entrepreneurs have been broke before. This is widely relatable among that audience.
• She actually saved the screenshot from that day, and shared something deeply personal.
• It's surprising, and also highlights that success doesn't just happen overnight.
• It evokes encouragement and positive emotion. Heart-warming stories tend to perform well on LinkedIn.

4. Challenging Conventional Wisdom Posts

As you saw in the examples above, info-tainment and humor-based videos with some controversy tend to perform well and grab lots of engagement.

Text-based posts that challenge conventional wisdom see similar results.

Example: Lead Generation vs. Demand Generation

Chris Walker is a rising star on LinkedIn. He's got a truly unique and outside-the-box perspective on B2B marketing. Walker is becoming a voice of reason, calling out broken and outdated marketing tactics that don't work anymore. People love him for his ruthless ability to say what everyone is thinking, but doesn't want to admit.

In this post, Walker serves up an epic breakdown of lead generation versus demand generation. He gives a fresh perspective that suggests companies should stop creating content purely for lead captures, and should shift to a more buyer centric strategy that focuses on lower lead velocity, but higher close rates.

Check out this 90 minute "State of Demand Gen" interview for deeper insight on this topic.

Content Overview:

• Old school vs. new school theme
• 1,378 reactions
• 243 comments

Why did it go viral?

• This content addresses tons of existing confusion between two distinct marketing concepts.
• Walker offers highly tactical examples of how the two concepts work: old school versus new school.
• Unquestionably, this is a controversial topic among B2B sales & marketing.
• It challenges conventional wisdom, it creates an arena for healthy debate.

5. Question Posts

Asking questions can get your readers engaged. Everyone wants to chime in and be a part of the conversation.

That's why you should ask questions at the end of your posts. This is a sure-fire way to drive high engagement.

Example: Wrong Email to 1 Million Recipients

Adam Goyette is a leader in B2B marketing, serving as the CMO of Help Scout. This impressive post grew to become a total atomic bomb. It nearly broke the internet with such an extraordinary response purely driven by prompting the audience to share their most embarrassing and shameful work stories.

Content Overview:

• Question based content with a strong emotional hook
• 5,025 reactions
• 474 comments

Why did it go viral?

• Incredibly engaging topic, spark fired by a question.
• Flips the narrative by focusing on failures (people on LinkedIn tend to brag about their wins).
• Goyette offers vulnerability by sharing an embarrassing work story. Most people don't do that.
• Use of numerical figures. 1 million email recipients. This creates a bigger impact in his story.

6. Data-driven Perspective Posts

Content with numbers that prove a point, or data points from experiments/case studies always make for an intriguing read.

In fact, data-driven posts tend to perform better than rants and opinion pieces.

Example: The Value of SDRs

Tito Bohrt is a top voice in B2B sales, specifically focusing on sales development. He's a numbers wizard and an expert in behavioral economics. You won't beat him in a math battle, so don't try it.

This was an absolute value bomb of a post that completely made people rethink how to place value on sales development reps, perhaps the most under-appreciated role in sales.

Content Overview:

• Numbers-driven breakdown: the monetary value of an SDR
• 1,332 reactions
• 217 comments

Why did it go viral?

• Data-driven perspective that calculates the real value of an under-appreciated sales job.
• Flips the narrative by highlighting the financial upside of an SDR.
• Powerful use of numbers — e.g. turning $300k into $7.5M.

7. How-To Posts

Just like with blog posts, how-to posts work well on LinkedIn.

According to a study byOkDork, which analyzed more than 3,000 LinkedIn posts, how-to and list posts perform best on LinkedIn.

The example below follows that format.

Example: 3 Things to Avoid in Enterprise Sales

Amy Volas is an emerging voice in B2B sales, specifically focusing on hiring and talent acquisition.

She's known for her remarkably honest and authentic approach to content creation and networking.

This post, which breaks down three pitfalls to avoid in enterprise sales, earned some healthy engagement. Let's examine why.

Content Overview:

• Text based post, classic list style content
• 430 reactions
• 132 comments

Why did it go viral?

• Amazing opening line which includes numbers and creates curiosity.
• 3 key takeaways that are powerful and easy to follow.
• Explanation behind why each takeaway is important.
• Addresses the "elephant in the room" — Volas shares an honest and real, no BS take on bad trends that are emerging in enterprise sales.

8. Personal Story Posts

At the core of the inbound methodology is being human. This practice is just as popular on LinkedIn. That's why sharing personal stories is one of the top ways to attract engagement to your posts on LinkedIn.

In the example below, Scott Leese shares a personal, vulnerable story with a message.

Example: Health Is More Important Than Your Job

Scott Leese is a sales veteran with an impressive track record of success with companies of all sizes.

He's a sales guru with tons of life experience and unique perspectives. With no surprise, his wisdom-based posts often earn widespread reaction and engagement.

This post from Leese is a heart-felt plea to the business community. He urges everyone to drop their obsession with work, and to make health a top priority. He leaves us with an amazing reminder that health truly is wealth.

Content Overview:

• Story based post with an emotional hook
• 2,615 reactions
• 227 comments

Why did it go viral?

• Powerful opening line that addresses the "workaholic" problem among B2B professionals.
• Scott shares a deeply personal experience regarding his own health, which may serve as a wake up call to others.
• He makes you question your perspective on money. If you're sick, what good is money anyway?

9. Tactical Tips Posts

When people come across actionable tips, they're excited to implement them. Additionally, they're usually grateful that they came across the tips in the first place.

That's why tactical tip posts perform well on LinkedIn.

Example: 1st Time Working From Home Tips

John Barrows is unquestionably one of the world's best sales trainers. He's worked with the most recognizable software companies of the last decade, like Google, Salesforce, Okta, Box, and LinkedIn — just to name a few.

He's a prolific content creator, often recognized for his incredibly authentic and "no BS" tone of voice on LinkedIn. He's also the host of the Make It Happen Podcast, where he regularly interviews the top minds in B2B sales & marketing.

This post from Barrows offers very tactical advice for those making the transition to remote work for the first time.

Content Overview:

• Tactical list-style post with timely and actionable advice
• 1,567 reactions
• 147 comments

Why did it go viral?

• This post is relevant and timely, as he addresses the crisis many people are facing.
• This post is highly tactical, offering step-by-step advice for B2B professionals who have never worked from home before.
• He offers a unique perspective on the most underrated working from home elements, such as the importance of taking walks and creating agreements with your spouse.
• He uses the listicle/dashes format, which is a proven method for maximizing engagement.

10. Failure Content Posts

Again, people love content that is human and vulnerable. That's why posting about failures can actually go viral more than posts that brag about your success.

Additionally, once these posts go viral, people are much more likely to visit your site.

According to Econsultancy, LinkedIn is now responsible for64% of all visits from social media channels to corporate websites.

In the example below, after James Carbary recounted a story about failure, I'll bet people wanted to watch the Tedx Talk he references.

Example: I Completely Botched My Tedx Talk

James Carbary is one of the most respected voices in B2B. He's an outside-the-box type of content creator, and a well-known podcast enthusiast.

One mind-blowing statistic, is that Carbary has personally interviewed over 1,000 B2B sales & marketing professionals on his podcast.

This post from him offers a brutally honest perspective on failure.

He explains how he recovered from a disaster of epic proportion while delivering a presentation on stage during his first Tedx Talk.

He completely blanked and forgot everything. He was forced to take out his iPhone and deliver the rest of his presentation while reading notes off the screen.

Content Overview:

• Storytelling post with emotional hook (failure)
• 1,158 reactions
• 333 comments

Why did it go viral?

• Carbary shares a brutally honest perspective on failure, and how to recover from it.
• The story drags you in. The opening line is so good, you want to keep reading it.
• The takeaway is powerful. "My worst fear happened, and I'm still alive."

Bonus: Ask Me Anything Posts

Although this is a new format, ask me anything posts are becoming more popular across social media sites.

That's why Instagram features a question box on Stories and recently came out with a Q&A style of live video.

The same concept holds true on LinkedIn. When people are more likely to get a response, they're more likely to ask question in the first place. That's why using the ask me anything format is helpful in driving engagement.

Example: Ask Me Anything During a Crisis (for SMBs)

Tomas Gorny is the definition of the American Dream. Born and raised in Poland, he moved to the United States at the age of 20 without speaking any English. Today, he's an entrepreneur, philanthropist and serves as the CEO of Nextiva.

Many SMBs are facing an extremely difficult road ahead, as thousands of SMBs could be forced into closures as a result of the economic collapse which is unfolding right before our eyes.

In this post, Gorny offers entrepreneurs, startup founders and SMB companies the opportunity to ask him anything. He's been in their shoes before. He's launched companies during recessions, and knows what it's like to fail.

Content Overview:

• Ask me anything, with emotion-driven CTA
• 550 reactions
• 105 comments

Why did it go viral?

• Gorny shares his personal perspective on recessions and crisis situations with fellow entrepreneurs and startup founders.
• He solicits questions and offers advice, explaining how he overcame the challenge of running a business during a recession.
• The takeaway is powerful. Don't let go of your passion, drive and dreams.

If you've been doing LinkedIn wrong, now is your opportunity to turn things around. Ditch the sales pitch, and start optimizing for engagement.

LinkedIn is now a broadcasting and content amplification platform. Use it to enhance your personal brand and drive friendly conversations (that may evolve into opportunities later). If you're still treating LinkedIn as a pure lead gen platform, you will undoubtedly fail.

https://bit.ly/3c2erxh

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform.

It might seem a little bit intimidating. You have enough on your plate … do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

That's because LinkedIn has a powerful ads platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. This is especially easy to do if you're using the HubSpot ads tool.

But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Bookmark this post and refer to it when you're ready to get started.

 

Advertising on LinkedIn is a two-step process: 1) setting up your LinkedIn campaign, and 2) creating your LinkedIn ad(s).

In this section, we walk through how to set up a campaign and build your ad(s) — plus some best practices and tips for each.

1. Create your LinkedIn ad campaign.

Your LinkedIn advertising campaigns will live on a platform separate from the LinkedIn you see every day — the LinkedIn Marketing Solutions platform. Visit this page to get started with your campaign, and select Create Ad.

From there, you'll be prompted to create a LinkedIn Campaign Manager account (if you haven’t yet). Make sure you enter your associated LinkedIn Company Page if you have one.

Next, you’ll be taken to your member dashboard. If you haven’t entered your billing information, you’ll need to do so to unlock your account. (Don't worry — you won't be charged until your campaign is live, and from there, you'll be charged periodically for ad clicks and other engagements.)

On your dashboard — or "Campaign Manager," as it's formally called — you'll see a call-to-action (CTA) to Create Campaign. Click that button, and you'll be redirected to a page where you can start setting up your campaign.

Note: As of 2019, LinkedIn introduced a “new objective-based campaign creation experience”. We’ll be covering that new process in this article — to learn more, check out this page.

First, indicate a Campaign Group and name your campaign. Campaign Groups help you organize your campaign. You can leave the Default Campaign Group as-is or create a new Group.

As for the campaign name, these are only visible internally, so we recommend you choose a highly informative name — especially if you have a few different folks working on the campaign.

For example, if I was doing a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test — North America, 18 to 24, Female." That name describes exactly who I'm targeting, without having to view its details. Compare this to something like "Unicorn Food Test 1," which doesn't indicate anything about who the ad is targeting.

Once you choose your Campaign Group and name, you can start setting up your LinkedIn campaign.

2. Set your LinkedIn ad campaign objective.

First, choose your campaign objective. Your objective is what you want people to do when they see your ads. According to LinkedIn, choosing an objective helps them “customize your campaign creation, deliver the best ROI for your stated goal, and show you relevant reporting.”

There are three overarching campaign themes: Awareness, Consideration, and Conversions. Under those themes, some available campaign objectives are:

• Website visits will drive traffic to your website and landing pages. According to LinkedIn, this type of campaign will also boost brand awareness (at least while that objective option remains unavailable).

• Engagement will increase engagement on your content and boost followers on your LinkedIn Company Page.

• Video views will increase exposure of your videos to people who are likely to engage with them.

• Lead generation will show a LinkedIn lead generation form with pre-filled LinkedIn profile data to those LinkedIn users most likely to engage with the form.

3. Designate your LinkedIn ad audience.

Next, choose the parameters of your target audience. Targeting who sees your ad can help it fulfill its campaign objective — the more specific and relevant it is to your audience, the better it’ll perform. LinkedIn allows you to target according to a few different categories, which we've outlined below.

You don't have to use all of these options, but the more specific your targeting criteria, the more relevant it's likely to be to the audience you select — and, therefore, the more likely you are to have a better ROI.

First, answer a few basic questions, like the language in which you'd like your ad to appear. It can be written in any of the 20 languages LinkedIn supports, including Spanish, French, and German.

You must also select at least one location for your ads. Depending on your business, more specific targeting may be helpful. You can select a location as broad as North America, or as specific as the San Francisco Bay Area. Consider excluding any nearby locations from your campaign so your budget isn’t wasted on locations where your ad isn’t relevant.

Next, click + Add new targeting criteria.

Company

If your target audience has a certain employer, you can target it directly — even by name. You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size.

Demographics

If your audience is heavily skewed toward one gender and/or age group, target your ad toward them.

Education

If you are looking to target people who have a particular educational background, you can target your ads based on schools. For example, perhaps you're trying to target a certain alumni association — you can reach out to it through a LinkedIn ad. You can also customize the targeting according to the field of study and degree.

Job Experience

If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and, ultimately, save you money. You can choose specific job titles or choose from job functions, seniority, and years of experience. From the CEO of manufacturing companies to the entry-level associates at an accounting firm, you can target a specific group of people for your ads.

Your target audience may also have a certain skill set, such as email marketing, financial planning, or risk management. Think about what your target audience does well or where it aspires to excel. Then, use the ad to target people with similar capabilities.

Interests

One of LinkedIn's best attributes is the ability to join groups with like-minded professionals in which you can discuss industry trends and topics. If your audience is very vocal on a topic, or you're trying to gain thought leadership in a certain area, this type of targeting might be a good option for you.

Once you establish your ad targeting criteria, you can save it as a template for future campaigns. You can also enable LinkedIn to expand your audience to include people similar to your target audience.

4. Decide on your LinkedIn ad format.

Next, choose your ad format. In the next section, we unpack the different types of LinkedIn ads you can create as part of your campaign.

When you toggle between the ad types, you’ll see that the Forecasted Results box on the right-hand side will change. This feature analyzes your campaign parameters (bid, budget, targeting, start/end dates, etc.) and takes into account similar campaigns and advertisers. It also simulates the ad auction to generate the numbers displayed.

Keep an eye on this box as you choose your LinkedIn ad type. If you're first starting out, deciding what ad type to choose might come down to your budget. Outline your priorities, and then you can decide which type works best for you.

Additionally, some ad types require you to link your LinkedIn Company Page, and some tap into LinkedIn translation services.

5. Choose your LinkedIn ad placement.

Next, decide whether you want your ad to be displayed on the LinkedIn Audience Network, which gives your campaign more reach and exposure among LinkedIn’s third-party platforms and sites. Note: This option isn’t available for every ad type.

You can also choose to exclude or block certain categories, applications, and sites in the Network if you so choose.

6. Set your ad budget and schedule.

Next, set up the budget, scheduling, and bidding options that work best for you.

Budget

Set a daily budget for what works best for your company's marketing spending. Before investing a lot into one campaign, test and measure the success of each campaign and ad variation. You don't want to put thousands of dollars, for example, into an ad that doesn't resonate with your target audience.

Let's say you're the VP of Marketing at a high-end floral company. You assume that most of your target market is made up of soon-to-be brides, so you direct your LinkedIn ads to bridal groups. But after spending thousands of dollars, you only generate 10% of the leads you were hoping for.

Your subsequent research shows this was the wrong move, and you later learn that people near your store who are on LinkedIn are actually looking for flowers for corporate events. It would have been nice to know that before spending a large amount of your budget on LinkedIn ads, right?

That said, because of its extensive targeting opportunities, LinkedIn ads can successfully target niche markets. But the cautionary experimentation is crucial to do early on — if you observe a campaign performing well, then you can put a larger budget toward it.

Schedule

Choose a date for your campaign to start. You can indicate for your campaign to be shown continuously or ‘til an end date.

Bid Type

In this section, the three options you have are:

• Automated bid, which allows LinkedIn to determine what amount will maximize your campaign objective and whatever option you choose (Clicks, Impressions, or Conversions).

• Maximum cost-per-click (CPC) bid, where you'll be charged each time someone clicks on your ad. LinkedIn will suggest a bid range depending on your budget and the competition for your ads — the more advertisers bidding on a similar campaign, the higher your bid will need to be. This bid is the maximum you will be charged. If the current rate is lower than your max bid, you will only be charged the current rate.

• Maximum pay-per-1,000 Impressions (CPM) bid, where you’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. This option is unavailable if you’re using the LinkedIn Audience Network option.

Deciding on the best maximum bid can be tricky. When deciding between CPC and CPM, think about your end goal. Are you trying to get as many people as possible to see your ad to help with something like a branding campaign? If so, CPM might be your best option.

On the other hand, if you want more people to click on your ads to drive traffic to your website or generate new leads, CPC might be better for you.

As for your optimal maximum bid, some trial and error might be necessary. LinkedIn will give you a suggested bid, which is a good place to start. Then, think about when your audience is most likely online. You'll want to bid higher during that particular time to be sure that your ads are the ones being seen.

And make sure LinkedIn is actually the best place to reach them, too — different populations use different types of social media. Play around with your bids and see when you get the most return for your dollars spent.

7. Don't forget conversion tracking.

Lastly, you have the option to set up conversion tracking for your LinkedIn campaign, which will track and measure the actions people take after clicking on your ads.

Conversion tracking is an optional part of setting up your LinkedIn advertising campaign but is highly valuable for your business.

If you choose to set up conversion tracking, click + Add conversions.

A new window will pop up, where you’ll name your conversion, choose your conversion settings, and decide how you’ll track the conversions. Note: The information on the right-hand side of the window is super helpful — it’ll answer any questions you have and walk you through the process.

For more help on implementing and managing your LinkedIn Conversions, visit their help page here.

Bravo! You’ll officially set up your LinkedIn advertising campaign … but you’re not done yet. When you’re ready to move on, click “Save.” Beware: Your objective and ad format cannot be changed once you save, so be sure about your choices before moving forward.

8. Build your LinkedIn ad.

This section corresponds to what type of LinkedIn ad you chose for your campaign. Once you establish the basic parameters for your ad in step one, you'll be prompted to start building it and choose how LinkedIn will display and rotate your ad variations — if you create more than one.

To get started, click Create new ad.

A screen will pop up with the title “Create a new [Your chosen ad type] for this campaign” on which you'll create the copy for your ad, pair it with an image, and preview the different layout options.

Of course, there are a few guidelines around the copy that we suggest:

• Ad image, which is the artwork or graphic that your audience will see for your ad. It must be 100x100 pixels and uploaded as a .jpg or .png file that is 2MB or smaller.

• Ad headline, which is the main message your audience will see. It cannot be more than 25 characters.

• Ad description, which is the body of your ad. It can be up to 75 characters long and should be relevant both to the person viewing the ad and the offer or page to which you're sending them.

• Destination URL, which is where your audience will go when they click your ad. Double check that the URL is accurate.

Once you input this information, you’ll see it reflected in the Preview box to the right.

Once you click Create, you’ll be directed back to the previous Campaign Manager screen. From there, you can create more ads and, eventually, review and submit your order. Note: LinkedIn does review every submitted campaign order, so don’t expect to see your ads published right away.

To see the best results for your ads, consider creating a different ad for each of your buyer personas and tweak the copy accordingly. For example, when promoting a book to college professors, leading the title with the words "College Professor's Guide to …” may generate a higher CTR than generic, un-targeted headlines and copy.

Here are a few of our best copywriting tips for LinkedIn ads.

Call-to-Action (CTA)

Including an actionable CTA within your ad copy will also help you improve your ad's click-through rate (CTR). Consider asking people to "Download your e-book now," or "Click now for free samples" instead of writing copy that's devoid of actionable next steps.

Value

Incorporate your value proposition into your ad copy — this can make people more likely to click on your ad. By boasting something like "20% off your first purchase" or "Clearance sale ends today — Shop now," you're sending a clear signal of what someone will specifically gain when he or she clicks your ad.

Testing

Don't be afraid to test your ad copy. You can create multiple variations of your ad in each campaign, which allow you to test different images and copy within ads to find what works best for your audience.

 

As we said above, deciding on what type of LinkedIn ad is best for your campaign can come down to many factors: budget, audience, campaign objective — just to name a few. 

When building your LinkedIn ads, you have four main types from which to choose. Within those formats, you can choose different formats based on your ad content and purpose.

1. Sponsored Content

Sponsored Content shows up in your audience's news feed among organic LinkedIn content.

Source

These ads are similar to promoted posts that blend into social media feeds. Sponsored Content is available in three formats:

• Single image ads, which feature one image

• Carousel ads, which feature two or more images

• Video ads, which feature one video

This type of LinkedIn ad typically has the highest average cost-per-click (CPC).

Learn more about the advertising specifications for Sponsored Content according to LinkedIn.

2. Message Ads

Message ads are delivered to your target audience’s LinkedIn inbox.

Source

With this type of LinkedIn ad, you can send content directly to your audience from a personal account and better measure engagement based on recipient response and action.

Learn more about the advertising specifications for Message Ads according to LinkedIn.

3. Dynamic Ads

Dynamic Ads are personalized ads that change content based on which audience member is viewing them. This type of LinkedIn ad uses member personal data to tailor its creative content.

Source

(Each LinkedIn member sees his or her own personal data; data isn't shared with other members.)

Dynamic Ads are available in three formats, which are only available on the LinkedIn desktop platform:

• Follower ads, which promote your LinkedIn Company Page

• Spotlight ads, which promote a special offering

• Job ads, which promote open jobs

Learn more about advertising specifications for Dynamic Ads according to LinkedIn.

4. Text Ads

Text Ads show up on the right column or top of the page on LinkedIn.

Source

They're the simplest type of LinkedIn ad but are still effective for boosting awareness and reaching your audience. Pay per click or per impression for Text Ads.

Learn more about advertising specifications for Text Ads according to LinkedIn.

 

Social ad campaigns can always be improved. Remember, your audience and content are always changing — as well as the platform itself. Here are some best practices to optimize your LinkedIn ad campaign.

Tip: Set a reminder for yourself to analyze and optimize your campaigns each month.

1. Analyze your LinkedIn ad campaign. 

LinkedIn makes it easy to track your progress in the Campaign Manager dashboard (under “Campaign Performance”), where you'll see various charts that measure performance like clicks, expenditures, and CTR. You can also keep track of conversions in the graphs toward the bottom of the dashboard.

When you finish setting up your first campaign, you'll see a lot of "0"s at first. Don’t worry, that's only because your campaign is new (and don’t forget that LinkedIn usually has to approve your ads before they go live).

LinkedIn Ads is available within all HubSpot Marketing Hub Professional and Enterprise accounts! Track visitor and contact engagement, run reports on closed-loop marketing, sync leads from LinkedIn lead generation forms, and MORE — all within your HubSpot account.

2. Look at each campaign click-through rate.

Is one campaign outperforming the other(s)? If so, you may want to pause the less successful campaign(s).

LinkedIn will automatically display less successful campaigns with lower frequency, so it makes sense to minimize any resources spent on them. Instead, putting more resources into successful ad variations and campaigns is more likely to accomplish your marketing goals.

3. Tweak one variable at a time.

Just because your LinkedIn ad is under-performing doesn’t mean you need to scrap the whole thing. Test different variations of the same ad to see what factor is contributing to or hindering its success.

Edit the copy in your headline, change your feature image, tweak the target audience attributes, or update your bids — just don’t do these all at the same time or you won’t know which one is the fix.

4. Get — and stay — familiar with your audience.

Take a refresher on your target audience every month. Check out your buyer persona and conduct new research on the audience attributes that might need to be tweaked on your campaign.

Update these attributes regularly so the very best people are always seeing — and hopefully engaging — with your ads.

5. Qualify LinkedIn ad leads with post-click reporting.

Once your ads are running and people begin clicking on them, it's time to determine if they're actually driving qualified traffic to your website. That isn't something LinkedIn can tell you, so you’ll need to do some closed-loop reporting on these campaigns to get more details on the makeup of this traffic.

How can you figure that out? It's all about "gated" offers and forms — when someone clicks on your ad and lands on your website, “gating” the content you are offering with a lead form will help you collect data that qualifies that person as a good lead (or not). Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

Need a CRM to capture, track, and nurture your leads … for free? Check out Hubspot’s CRM software. It’s 100% free, forever.

But don’t neglect your LinkedIn ad campaigns in favor of the landing page form data in your CRM. Is the traffic to your website generated by LinkedIn ads qualified? Is it generating customers? If not, you might need to further optimize your campaigns.

For example, if your LinkedIn ads are targeting people in companies with 1 to 10 people, but you find that the majority of your closed deals are from leads with companies with 100 to 200 — stop paying to target those smaller companies on LinkedIn.

The targeting options we covered above allow you to change any of your criteria, so use it to your advantage.

Ready to Try a New Ad Strategy?

With the right amount of patience and strategy, LinkedIn ad campaigns can be a huge factor in your company's marketing success. LinkedIn has a very powerful advertising platform; don’t leave this off your social campaign marketing list.

A well-researched, optimized campaign has the potential to bring in thousands of new leads — and sales.

Editor’s Note: This post was originally published in January 2013 and has been updated for accuracy and comprehensiveness.

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Facebook Live Video Updates: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms […]

The post Facebook Live Video Updates: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

May 02, 2020 at 12:00PM https://bit.ly/2sCHeHt
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25 Live Video Stats Marketers Need to Know in 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media.

Not only is Facebook Live thriving, with one in five videos being live streams, but other major platforms like Instagram, Twitter, YouTube, and -- most recently -- LinkedIn, have embraced similar features.

Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv, now cater specifically to live stream viewers.

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness.

For example, many companies have sponsored or hosted the live Q&As I noted above. Alternatively, they've also sponsored live product tutorials from social media influencers. Aside from smaller Q&As and tutorials, some brands have even created entire virtual events that rely on live streams.

When it comes to live video, there are many creative opportunities that could allow brands to reach and interact with their audiences. But, because this tactic is still somewhat new, many companies might not know where to start when brainstorming live content.

Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?"

To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video.

25 Live Video Stats That Marketers Need to Know

Growth in Live Video

• In 2019, internet users watch 1.1 billion hours of live video. (StreamElements)
• The video streaming market is projected to hit 184.3 billion by 2027. (Grand View Research)
• In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. (IAB)
• Also in 2018, 44% of live video viewers said they watch less live TV "as a result of live streaming." (IAB)
• 67% of consumers were streaming live video worldwide by the end of 2018. (IAB)
• By the end of 2020, live streaming is expected to account for 82% of all internet traffic. (Go-Global)

How Live Streaming Benefits Brands

• More than 35% of marketers use live video as part of their social media strategy. (Social Media Examiner)
• 52% of live stream viewers prefer free, ad-supported content over subscription content. (IAB)
• 82% of people prefer live video from a brand over standard social media posts. (Livestream)
• 67% of audiences who watch a live stream event will purchase a ticket to a similar event. (Livestream)
• 80% of people would rather watch live video from a brand than read a blog. (Livestream)

Live Streaming Platforms

• In May 2019, YouTube Live videos were watched for 284 hours. This was a monthly record for YouTube. (StreamElements)
• Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. (StreamElements)
• In Q2 of 2019, Twitch users watch 2.9 trillion hours of live content. (StreamElements)
• In Q1, Twitter hosted more than 1,200 live-streamed events. (Twitter)

Source

• 70% of consumers prefer to watch live video on YouTube over other platforms. (Livestream)
• 60 of the most-viewed YouTube live streams happened in the last two years. (Think With Google)
• "Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. (Mediakix)
• One in five Facebook videos is a live broadcast. (Facebook)

Live Stream Audience Behaviors and Content Preferences

• On average, 1.05 million viewers were on Twitch at any given time in Q4 of 2019. (Statista)
• 70% of consumers who live stream do so at least once per day. (IAB)
• 67% of people say the quality of the video they're watching is the most important factor of a live stream. (Livestream)
• The most-watched live streams have to do with news coverage, while concerts and live conferences tie in second. (Livestream)
• 87% of people will watch a live stream if it includes behind-the-scenes content. (Livestream)
• Almost half of Gen Z watches their favorite shows live on social media. (eMarketer)

Planning Your Live Video Strategy

From the stats above, we can see that live video isn't going away any time soon.

But, before you start your first live video, you'll want to plan out your live event ahead of time to ensure that it's both valuable and professional looking to your audience.

You'll also want to determine which platform will allow you to reach audiences that most align with your brand. For example, if you're interested in gaining awareness from a more general audience, Facebook Live might be a great option due to the platform's age and its number of users. On the other hand, if you want to reach gamers or Gen Z, you might want to test out a Twitch stream.

If you're interested in creating your own live campaigns, but don't know where to start, here's a great guide to help you.

Trying to pick out the right live streaming platform for your brand? Check out this post that directly compares Facebook Live and YouTube. You can also read up on one of the fastest-growing live platforms, Twitch, here.

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How to Reclaim Lost Habits and Start New Ones

Need to develop better habits? Wondering how uncertainty or change impacts your habits? To explore how to reclaim lost habits and build new ones, I interview James Clear on the Social Media Marketing Podcast. James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. He […]

The post How to Reclaim Lost Habits and Start New Ones appeared first on Social Media Marketing | Social Media Examiner.

May 01, 2020 at 12:00PM https://bit.ly/3f65Vzf
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How to Improve Your Corporate Marketing Strategies [+ Examples]

I know I've talked about this before (if you've read some of my other blog posts, you might know this already), but I love Taco Bell's marketing.

The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all.

The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.

As a marketer, we should all strive to achieve that result from our messaging. That's why we're going to discuss corporate marketing today.

Below, let's review what corporate marketing is and how to improve your strategy.

When corporate marketing is working correctly, it'll keep the flywheel spinning. It should attract new customers, while engaging leads, and delighting current customers.

Usually, the corporate marketing team will decide what type of messaging tactics to use to appeal to your target audience. Those tactics could include a corporate newsletter, blog, email campaign, ad, radio spot, direct mail campaign, or even just your social media channels.

Ultimately, the main goal of corporate marketing is to improve your brand image, while strengthening relationships with your customers so they become brand advocates.

To be successful, your messaging should clearly communicate your unique value proposition. For example, brands like Tesla have a strong, recognizable brand that differentiates the company from its competitors.

Now that we know more about corporate marketing, let's dive into eight tactics you can use to improve your corporate marketing strategy.

8 Ways to Help Improve Your Corporate Marketing Strategies

1. Alleviate pain points.

One of the main ways to improve your corporate marketing strategy is to alleviate your customer's pain points with your content offers. If your brand is known for being helpful in this way, your customers will surely become brand advocates.

For example, your content can include free ebooks, educational YouTube videos, or bootcamp style lessons.

These types of offers will help people get to know your brand better and convince them that they need to use your product.

Additionally, it can help establish you as an authority in your industry, while building trust with your audience, and obtaining new leads.

2. Focus on your customers.

At the center of your corporate marketing strategy should be your customers. You have to understand your target audience to deliver what they want and communicate with them effectively.

In fact, if you don't truly understand your audience, it'll be harder for you to come up with corporate marketing objectives. Once you have a clear understanding of your audience, you can figure out what your goals are, whether that's generating traffic or raising brand awareness.

One way to get to know your audience better is to send customer satisfaction surveys. This will help you learn more about your audience and what they like and dislike about your product. With this information in hand, you'll be able to market your product in a way that differentiates you from your competitors, which brings us to our next tip.

3. Be unique.

Your corporate marketing strategy should include a plan for how you're going to stand out among your competitors. You need to know your unique value proposition and communicate that through your messaging.

If you aren't sure what makes you unique, do a competitive analysis and look for the gaps in your competitor's marketing strategy. What do you offer that they don't? Figure out what makes your brand special, and talk about that.

4. Know your brand.

Not to reiterate the point above, but you need to know who you are as a brand. Customers like to make purchases from brands that align with their lifestyle.

For example, Trader Joe's is known for carrying organic, fresh products. If buying organic products is important to a consumer, they're always going to choose Trader Joe's over another grocery store option that doesn't have a clearly defined brand or lifestyle.

Your corporate marketing isn't just selling your company as a whole, but a lifestyle as well.

5. Be intentional with your brand's voice.

Your brand should have a voice that's apparent in every form of communication your company puts out. The language and words you choose to use are important. Speaking the same language (literally and figuratively) helps people connect with your brand.

For example, when TheSkimm, a daily newsletter, was created, the founders decided to create a fictitious persona of the "Skimm Girl" that was sending the newsletter. This helped them define their brand's perspective and voice.

Ultimately, having a strong brand voice will help people personify your brand. Additionally, it can help set you apart from the crowd with your own unique style.

6. Provide great customer service.

Corporate marketing isn't just about the messages your marketing department delivers. It's about your brand identity as a whole.

That's why your customer service shouldn't be forgotten when you're thinking about your corporate marketing strategy.

Providing excellent customer service will delight your customers so they become brand advocates.

When people experience good customer service, they talk about it. People might even know you have great customer service, even if they aren't a customer.

For example, I know that Zappos provides great customer service, even though I've never bought anything from the site because their customers talk about it.

That's a great reputation to have and great messaging for potential customers to hear.

7. Have a social media presence.

Social media is one of the main channels you'll use to communicate with your audience. That's why you need to have a strong social media presence as a part of your corporate marketing strategy.

On social media, you can let your brand personality shine. People can truly get to know you as a brand.

Additionally, social media can help strengthen your relationships with your customers and understand their needs better since it's a form of two-way communication.

8. Write a blog.

Are you looking for a way to establish trust with your audience? Creating a blog is the best way to do this.

On a blog, you can provide free, helpful, educational content for your customers. Doing this will help you create a brand identity that's authoritative in your industry.

Before you get started with these strategies, it's important to consider whether you have the right tools. Enterprise marketing software, like HubSpot's Marketing Hub Enterprise, can help you implement these corporate marketing strategies.

Corporate marketing is the way that your company communicates with your audience as a whole. It's how you build brand awareness, and establish credibility, and trust with your audience.

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How to Drive Traffic with Content Amplification

61% of marketers say that generating leads and traffic is their biggest challenge.

It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can't wait to see the engagement you earn from your audience.

And then … you don't get much.

We've all been there, and the feeling of not connecting to your customers isn't great. So, what do you do when you create content you know your audience wants to see, but they aren't finding it? How do you raise traffic organically?

The answer may be a method that you're most likely already using, but with a more expansive lens — content amplification.

If you've shared a blog post on social media, or have done an ad campaign for your new product launch, then you're already familiar with content amplification. The strategy is used to raise traffic to your content.

But how does content amplification work? Here, we're going to discuss everything you need to know.

How to Use Content Amplification

Before we get into the full details of content amplification, let's put some description to the phrase.

Content amplification describes the method for using online platforms or channels to promote content. Marketers can use content amplification to boost ROI and brand awareness.

Amplifying content is especially useful if one of your current goals is to boost the session times on your website or lower the bounce rate. When content is promoted through a different channel, there's a higher chance your audience will interact with it. For instance, if you have a content offer you want to pull more people towards, try incorporating a promotion into your email marketing strategy.

You may already be using some content amplification tactics. If you promote blog posts on a social media account, you are amplifying your content.

Social media and email marketing aren't the only ways to promote your content online, though. Next, let's discuss some other ways you can amplify content.

1. Consider using paid ads.

Paid advertising is one method you can try when amplifying your content. There are so many different paid ad opportunities, but let's talk about three that are wonderful for content exposure.

For example, search engines use pay-per-click (PPC) advertising, which means bidding on keywords to earn a placement at the top of search engine results pages (SERPs). Product pages and blog posts are excellent content for PPC ads.

Next, paid social media ads are great for brand awareness. Generally, social media advertising tools are made to reach large audiences that you might not be able to organically. For instance, Twitter Ads lets you post promoted tweets that can land on the timelines of audiences you choose. So, if you are releasing a new product, or want to get more people talking about your brand, think about running social media ads.

Finally, you can take out paid ads on video platforms, like YouTube. A commercial that has been running on social media but isn't performing that well is great for this. Keep in mind that video ads might perform differently on Twitch than Facebook, so market research and social listening are essential to be sure the platform you choose will allow you to effectively reach your target audience.

2. Use your blog posts for lead generation.

As marketers, we know that blog posts provide helpful content to your customers. But you can also use blog posts to promote your content. For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog.

Let's start with fitting blog posts into your own content plan. If a product launch is coming up, you can write a tutorial-style blog post that explains how to use that product.

For instance, let's say you're creating a new feature in your email marketing tool in which users can add GIFs to email. To amplify your content, you might consider writing a blog post and detailing how the function will delight readers.

Alternatively, you can write a guest post or advertorial for another publication. Guest posts give you a different platform to show your industry expertise, and if you link your content or include it in the post, that's amplification. Think of publications in your industry that could have a similar audience to yours and ask to contribute.

An advertorial is basically the paid version of a guest post. What you're paying for is guaranteed content amplification. This is because the name on the byline will include your company, and advertorials have some sort of promotional element for a business or product.

3. Partner with influencers.

If you leverage an influencer partnership, you can amplify your content to their followers. For instance, if you are a marketer for a business in the fashion industry, and you want to promote your new collection, consider messaging an influencer for a post.

If an influencer agrees to post about your collection, your content will be seen by their audiences. Most likely, they'll tag your business, and those audience members will then be exposed to your social media channels and the content you've created.

Alternatively, you can start an influencer partnership before you finalize the collection. Generally, a partnership allows the influencer to have their name on a product. The influencer would share any commercials or promotional items you've created, which can help amplify your content.

4. Make a content offer.

Let's say that your company invests in data collection. If so, you can leverage that data and share it in an online course or data report, and offer that content to customers.

Think about how often you need to refer to data in your day-to-day. Compiling that data and making a content offer is wonderful for lead generation. When you share this data, maybe through email or on a networking site like LinkedIn, you diversify the content you're amplifying.

Alternatively, you can use content offers on your website. For instance, if you reference data points from your report in a product page, backlinking those data points is a form of amplification.

So, we've gone over how to amplify your content: use social media channels, create offers, use backlinks, or use a paid option, like ads and influencers. Next, let's dive into some of the platforms that are great for amplification.

1. Quora

Quora is a forum-based platform that lets users ask, answer, or edit questions that are related to any topic or industry. Marketers can use Quora to get to know their audience and show their industry expertise. When showing off that expertise, you can share related content that will support the questions asked.

For instance, if you came across a question on Quora like "What is one the fastest tools for data integration?", and you work for a software company that specializes in data, you could answer that question while boosting your newest product marketing message.

2. Medium

When you access Medium, you'll see the headlines, "Get smarter about what matters to you," and "We'll help you find great things to read." That sums up the platform — it's a place where people can write about certain topics in order to find new audiences.

This website is a great choice for content amplification because you can connect with a targeted audience. Since Medium users have to pick categories or topics they want to read about, like technology or neuroscience, you'll know the readers who come across your content will be interested in your industry.

On Medium, you can share blog posts you've written or a thought leadership piece you want more eyes to see.

3. PR Newswire

This is a cool platform for people in PR and media industries, so it's a great channel to amplify your content. PR Newswire is a base for various press releases. You can view and share press releases, including any supporting multimedia content.

If your company has an incredible press release that's been successful in the past, think about mirroring it for your latest campaign and posting it on PR Newswire. That way, it has the chance to be seen by journalists and potential leads who use the site.

4. Facebook Ads

We've talked a little about using social media platforms to amplify your content on a broad spectrum, but there's a few, such as Facebook Ads, that are optimal. One of the reasons Facebook Ads is an awesome method is its emphasis on retargeting.

While other social media platforms offer retargeting tools and features, Facebook offers an array of personalization options and audience targeting to improve conversion. They also have a variety of ad types that lets you hone in on the goal you're trying to achieve.

For example, to amplify content, you'll probably want to make a lead generation ad and beef it up with retargeting features. Since Facebook lets you personalize each ad, you can share different types of content that, for example, email subscribers have seen, but Facebook followers haven't.

5. Pinterest Ads

Pinterest is a platform for content sharing, so it's a great place for distribution and web traffic. Pinterest also has an Ads function, but you don't have to pay to distribute content — just make sure you use relevant hashtags when you're posting.

A huge benefit of Pinterest Ads is the ability to showcase products and content. Posts, known as "pins," are often highly visual, like glossy images or stunning infographics. Using hashtags that are industry keywords helps audiences discover your brand.

6. Reddit

Reddit is a base for news and content sharing. Its members can post questions, links, or any type of content, which are then rated positively or negatively by users. Marketers can use Reddit in a similar vein to using Quora — they can answer questions in their wheelhouse and support it by amplifying content.

You might want to consider Reddit because of its audience. The bulk of Reddit users are adults, and use the platform as a medium to obtain news and entertainment. So if you're seeking out a channel with a broader audience for content amplification, consider using Reddit.

7. Instagram Ads

When using Instagram Ads for amplification, keep in mind that there are many different types available for use, so if amplification is one of your goals, try going with Explore Ads or running one within the app.

If you use Explore Ads, you'll want to pick a post you've already shared and tap the "Promote" option. This isn't a specific ad type, but it gives your previously shared post a visibility boost, so it amplifies content for you. Note that this function, as well as Ads in general, are only available for Instagram Business accounts.

However, Instagram has ample opportunities for content sharing, so you don't necessarily need to use their Ads system to get found. For instance, Instagram's Explore page was created so users can find more content based on their interests. So, if you're using your best SEO skills for Instagram, you have a high chance of earning traffic from content amplification.

Now that you have a better understanding of some platforms you can use to amplify your content, let's talk about some tools you can use to make sure that content really stands out above the competition.

1. HubSpot

Price: $800/mo. For Marketing Hub Professional

HubSpot's Social Media Software tools are great to use when amplifying content. When you're choosing the platforms to use, HubSpot lets you manage all of those channels in one place, so you don't have to hop between platforms to monitor performance.

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You can also use the blogging and email tools as channels for distribution. For instance, if your business doesn't already have an email newsletter, you can set those up within HubSpot's software and use the newsletters as a base to share exclusive content with subscribers.

2. GaggleAMP

Price: $300/mo.

GaggleAMP is a tool designed to save marketers time. It's social amplification software that lets you post company content on the social networks of colleagues (pictured below). It turns your coworkers into brand advocates and aides with content distribution.

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Instead of trying to remember to post about your company, or always asking your colleagues to, this tool eliminates those worries. You can also use this tool to aggregate the social networks of partners and customers. (And, for HubSpot customers, GaggleAMP is offered as an integration).

3. Outbrain

Price: Pay-per-click

When you use Outbrain, your content gets advertised at the bottom of articles related to your business's industry. You'd do this by uploading content campaigns via RSS feed, and the tool then combs the web for relevant content to place your content at the bottom.

Your content will show up on feeds and look like this:

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For instance, if you have a content campaign related to social media marketing, Outbrain might find a social media roundup blog post to place your content on, and encourage readers to engage with it. Outbrain is a PPC tool, but it's a good way to automate content amplification.

4. Wisestamp

Price: $5.80/mo.

This tool is for email marketing, and is a method of content amplification that's more lowkey than including your content in the body of the newsletter. Instead, Wisestamp lets you make creative, dynamic signatures that allow you to link to your content in the signature:

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Think about how many emails you send in a given day — if someone comes across a hyperlink in your email signature with a title that's eye-catching, they may be inclined to follow the link. For instance, if I came across an email signature from one of my favorite musicians that read, "Click here to download my new single!" I would definitely, definitely engage.

5. Meet Edgar

Price: $49/mo.

Meet Edgar is social media scheduling and posting software that comes with all the features you'd expect — content creation (shown below), posting, and metrics. However, a feature about Edgar App that's especially cool is that it automatically posts and reshares content if your queue reaches its end.

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The reposting feature gives you continuous content amplification (don't worry, you can schedule posting times and choose which posts should only be shown for a limited time). Additionally, the tool's exclusive link shortener helps your backlinks appear shorter, and the performance of those links is tracked by the app.

The next time you finish your campaign planning, how are you going to amplify it? Which channels are you going to use in order to reach your traffic goals? A great thing about content amplification is that you can choose your own adventure, based on the goals of your company and campaign — and now, you're ready to make informed decisions about promoting that stellar content you're working on.

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