Thursday, January 8, 2015

Wednesday, January 7, 2015

The Internet of Things Could Make Marketing "Magical"



In his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remain flexible to stay relevant.

January 07, 2015 at 09:14PM

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from ClickZ News

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Yahoo Pushes Further Into Mobile With Self-Service Platform



Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possibly give the company a competitive edge over Facebook and Google.

January 07, 2015 at 07:57PM

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from ClickZ News

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11 Underdog Brands That Differentiated Themselves From the Competition



January 07, 2015 at 05:30PM via HubSpot Marketing Blog http://ift.tt/1wqRxng

What to Cut From Your Marketing in 2015



January 07, 2015 at 02:00PM via HubSpot Marketing Blog http://ift.tt/1tJdM6V

5 Essential Insights You Can Uncover Using Twitter Analytics



January 07, 2015 at 12:00PM via HubSpot Marketing Blog http://ift.tt/1BKqvLe

Tuesday, January 6, 2015

McDonald's Revamps "I'm Lovin' It" With New Video Ad



As the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the elephant in the room: nutrition.

January 06, 2015 at 10:36PM

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from ClickZ News

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