Target Didn’t Start It But Joins Up With #AlexFromTarget Obsession

Social media’s ability to mint celebrities out of thin ether is on full display today, as a previously unknown young Target employee has become a worldwide Twitter trend. Fueled by teen Twitter’s love of cute boys and spurred by the Internet’s love of the absurd, #AlexFromTarget...



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Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines

BBDO New York follows up its award-winning low budget video work with additional installments. The post Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines appeared first on Marketing Land.



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Forecast: 30 Percent Of Cyber-Monday Trasactions Will Be Mobile

Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic. The awkwardly named Cyber-Monday has been the biggest...



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The Components Of A Well-Oiled Retargeting Machine

Not making use of retargeting yet? Contributor James Green discusses the benefits of retargeting for reaching new and existing customers. The post The Components Of A Well-Oiled Retargeting Machine appeared first on Marketing Land.



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Unlock Digital Roadblocks With Agile Marketing

What are some practical applications of agile marketing that will make your team more efficient? Columnist Andy Lombard has some tips. The post Unlock Digital Roadblocks With Agile Marketing appeared first on Marketing Land.



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Attend MarTech San Francisco: The Marketing Tech Event of the Year

Harness the Power of Technology Driven Marketing – Best Rates Available Now The marketing technology world is on fire! Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in...



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Publicis Set To Pay Premium For Sapient’s Digital Ad Business

Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston, Massachusetts-based Sapient Corp. The move by France-based Publicis comes after the failed merger attempt with Omnicom, which broke down in May. Publicis said the...



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