5 Key Elements For Creating a Compelling Call To Action to Increase Subscribers and Sales

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10 Reasons Why You Should Spend $10 Per Week on Facebook Advertising

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3 Reasons Why Your LinkedIn Invitations Get Ignored

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Target Didn’t Start It But Joins Up With #AlexFromTarget Obsession

Social media’s ability to mint celebrities out of thin ether is on full display today, as a previously unknown young Target employee has become a worldwide Twitter trend. Fueled by teen Twitter’s love of cute boys and spurred by the Internet’s love of the absurd, #AlexFromTarget...



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Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines

BBDO New York follows up its award-winning low budget video work with additional installments. The post Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines appeared first on Marketing Land.



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Forecast: 30 Percent Of Cyber-Monday Trasactions Will Be Mobile

Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic. The awkwardly named Cyber-Monday has been the biggest...



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The Components Of A Well-Oiled Retargeting Machine

Not making use of retargeting yet? Contributor James Green discusses the benefits of retargeting for reaching new and existing customers. The post The Components Of A Well-Oiled Retargeting Machine appeared first on Marketing Land.



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Unlock Digital Roadblocks With Agile Marketing

What are some practical applications of agile marketing that will make your team more efficient? Columnist Andy Lombard has some tips. The post Unlock Digital Roadblocks With Agile Marketing appeared first on Marketing Land.



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Attend MarTech San Francisco: The Marketing Tech Event of the Year

Harness the Power of Technology Driven Marketing – Best Rates Available Now The marketing technology world is on fire! Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in...



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Publicis Set To Pay Premium For Sapient’s Digital Ad Business

Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston, Massachusetts-based Sapient Corp. The move by France-based Publicis comes after the failed merger attempt with Omnicom, which broke down in May. Publicis said the...



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Drive More Email Conversions With “Pull-Back” Campaigns

Don't let those leads slip away! Columnist Daniel Faggella provides ideas for re-engaging customers who didn't quite convert. The post Drive More Email Conversions With “Pull-Back” Campaigns appeared first on Marketing Land.



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5 Things University Marketing Programs Aren’t Teaching (But Should)

With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century. The post 5 Things University Marketing Programs Aren’t Teaching (But Should) appeared...



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Here’s What Twitter Said About Cashing In On Its Logged Out Users

Twitter has a slower-growth problem, so CEO Dick Costolo and CFO Anthony Noto attempted to shift attention to the potential of the network’s wider audience during the company’s quarterly earnings call this week. That audience, which includes people who visit Twitter without logging in...



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Sennheiser Creates Interactive Video You Can Control With Your Head

The headphone company provides music lovers with an unusual interactive video experience. The post Sennheiser Creates Interactive Video You Can Control With Your Head appeared first on Marketing Land.



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Global E-Commerce Survey: Australians Most Likely To Cross Borders When Shopping Online

In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada and Russia (54 percent each) are the most likely to cross borders when buying online. According to the survey results, the U.S. was “by far” the...



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Twitter Touts Its Ability To Drive Holiday Sales

Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail...



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Report: Mobile Grabbed One-Third Of Global Search Spend In Q3

A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search...



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The Millennial Future: How Marketers Are Coming Of Age

Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market. The post The Millennial Future: How Marketers Are Coming Of Age appeared first on Marketing Land.



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Post-Conversion CRO: Optimizing For Customer Retention

How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase -- and this represents a major missed opportunity. The post Post-Conversion CRO: Optimizing For Customer Retention appeared first on Marketing Land.



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How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)

Columnist Bill Dinan offers insights into how mobile is helping to drive offline conversions, and how you can harness it to best effect. The post How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone) appeared first on Marketing Land.



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