Drive More Email Conversions With “Pull-Back” Campaigns

Don't let those leads slip away! Columnist Daniel Faggella provides ideas for re-engaging customers who didn't quite convert. The post Drive More Email Conversions With “Pull-Back” Campaigns appeared first on Marketing Land.



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5 Things University Marketing Programs Aren’t Teaching (But Should)

With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century. The post 5 Things University Marketing Programs Aren’t Teaching (But Should) appeared...



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Here’s What Twitter Said About Cashing In On Its Logged Out Users

Twitter has a slower-growth problem, so CEO Dick Costolo and CFO Anthony Noto attempted to shift attention to the potential of the network’s wider audience during the company’s quarterly earnings call this week. That audience, which includes people who visit Twitter without logging in...



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Sennheiser Creates Interactive Video You Can Control With Your Head

The headphone company provides music lovers with an unusual interactive video experience. The post Sennheiser Creates Interactive Video You Can Control With Your Head appeared first on Marketing Land.



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Global E-Commerce Survey: Australians Most Likely To Cross Borders When Shopping Online

In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada and Russia (54 percent each) are the most likely to cross borders when buying online. According to the survey results, the U.S. was “by far” the...



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Twitter Touts Its Ability To Drive Holiday Sales

Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail...



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Report: Mobile Grabbed One-Third Of Global Search Spend In Q3

A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search...



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