Friday, October 31, 2014
The Millennial Future: How Marketers Are Coming Of Age
Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market. The post The Millennial Future: How Marketers Are Coming Of Age appeared first on Marketing Land.
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Post-Conversion CRO: Optimizing For Customer Retention
How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase -- and this represents a major missed opportunity. The post Post-Conversion CRO: Optimizing For Customer Retention appeared first on Marketing Land.
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How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)
Columnist Bill Dinan offers insights into how mobile is helping to drive offline conversions, and how you can harness it to best effect. The post How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone) appeared first on Marketing Land.
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Thursday, October 30, 2014
SPONSOR MESSAGE: Guide to Social Advertising 2014
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what it means, why it’s worth it, and how best...
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Windows Phones Flat As Xiaomi Becomes Globe’s Third Largest OEM
In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung and Apple. That’s according to shipping estimates from Strategy Analytics. Shipping estimates are not sales but are typically directionally consistent...
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Instagram Is Introducing Video Ads Today With 5 Major Brands
Instagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image and video sharing app is officially launching video ads with Disney, Activision, Lancome, Banana Republic and the CW network. The move comes on...
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