In #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume Pic

The carmaker has teamed with candy brand Mike and Ike to give away free coupons to everyone who participates. The post In #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume Pic appeared first on Marketing Land.



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Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report

This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable...



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High-Octane Conversion Tips For Product Images

Images are a great secret weapon for conversion optimization. They have a powerful psychological impact on customers' decision making process. Columnist Jeremy Smith explains how to create the best high-converting images for your products. The post High-Octane Conversion Tips For Product Images...



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How Retailers Can Get M.O.A.R. From Mobile

You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate your customer base. The post How Retailers Can Get M.O.A.R. From Mobile appeared first on Marketing Land.



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Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign

The college taps into and creates excitement by crowdsourcing photos tagged with the campaign's hashtag. The post Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign appeared first on Marketing Land.



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Google Releases iPad Version Of The Official Google Analytics App

No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today, Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The app brings all the data-y goodness of the previous app, now...



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Google My Business App Gains Review Alerts, Ability To Respond To Reviews

A variation on the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing budget may be through its smartphone. Vendors of local marketing services are increasingly realizing the most effective way to reach and...



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