Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.
Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?
Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). But others might not be. You could be missing valuable opportunities to take advantage of trending topics with fun and relevant "holiday" content on social media.
From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness.
To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can get automatic reminders. The list isn't exhaustive (there are a lot of food-specific holidays out there) and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms.
Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Gmail calendar.
Downloadable Holiday Calendar
National & Global Holiday Calendar: 2018-2019
January 2018
February 2018
March 2017
April 2017
May 2017
June 2017
July 2017
August 2017
September 2017
October 2017
November 2017
December 2017
January 2018
2: Science Fiction Day #ScienceFictionDay
4: National Trivia Day #NationalTriviaDay
5: National Bird Day #NationalBirdDay
8: Clean Off Your Desk Day #CleanOffYourDeskDay
11: Human Trafficking Awareness Day #HumanTraffickingDay
13: National Sticker Day #NationalStickerDay
15: Martin Luther King, Jr. Day #MLKDay
National Hat Day #NationalHatDay
18: Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay
20: Cheese Lovers Day #CheeseLoversDay
World Day of Social Justice #SocialJusticeDay
21: National Hugging Day #NationalHuggingDay
24: National Compliment Day #NationalComplimentDay
25: Community Manager Appreciation Day #CMAD
Opposite Day #OppositeDay
28: Data Privacy Day #PrivacyAware
National Pie Day#PieDay
February 2018
2: Groundhog Day #GroundhogDay
World Wetlands Day #WorldWetlandsDay
4: World Cancer Day #WorldCancerDay
Super Bowl Sunday #SB52
5: National Weatherperson’s Day #NationalWeatherpersonsDay
7: National Send a Card to a Friend Day #SendACardToAFriendDay
8: National Boy Scouts Day #BoyScoutsDay
9: National Pizza Day #NationalPizzaDay
11: Inventors Day #InventorsDay
13: Mardi Gras #MardiGras
World Radio Day #WorldRadioDay
14: Valentine's Day #ValentinesDay
16: Chinese New Year #YearOfTheDog
17: Random Acts of Kindness Day #RandomActsOfKindnessDay
18: National Battery Day #NationalBatteryDay
19: Presidents Day #PresidentsDay
20: Love Your Pet Day #LoveYourPetDay
21: International Mother Language Day #IMLD
March 2018
1: National Peanut Butter Lover's Day #PeanutButterLoversDay
2: National Read Across America Day #ReadAcrossAmerica & #DrSeuss
National Employee Appreciation Day #EmployeeAppreciationDay
3: World Wildlife Day #WorldWildlifeDay
4: National Grammar Day #NationalGrammarDay
National Pancake Day#NationalPancakeDay
6: National Dentist's Day #DentistsDay
7: National Be Heard Day #NationalBeHeardDay
National Cereal Day #NationalCerealDay
8: International Women's Day #BeBoldForChange
National Proofreading Day #NationalProofreadingDay
Popcorn Lover's Day #PopcornLoversDay
10: National Day of Unplugging#NationalDayOfUnplugging
National Pack Your Lunch Day #NationalPackYourLunchDay
National Women and Girls HIV/AIDS Awareness Day #NWGHAAD
11: National Worship of Tools Day #WorshipOfToolsDay
Daylight Savings#DaylightSavings
12: National Girl Scout Day #GirlScoutDay
National Napping Day #NationalNappingDay
14: Potato Chip Day #NationalPotatoChipDay
Pi Day #PiDay
15: World Consumer Rights Day #WCRD2018
16: National Freedom of Information Day #FreedomOfInformationDay
World Sleep Day#WorldSleepDay
17: St. Patrick's Day #StPatricksDay
18: Awkward Moments Day #NationalAwkwardMomentsDay
19: National Let's Laugh Day #NationalLetsLaughDay
20: International Day of Happiness #InternationalDayofHappiness
World Storytelling Day #WorldStorytellingDay
First Day of Spring #FirstDayofSpring
21: International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay
World Poetry Day #WorldPoetryDay
22: World Water Day #WorldWaterDay
23: National Puppy Day #NationalPuppyDay
24: Red Nose Day #RedNoseDay
Earth Hour Day #EarthHour
25: Tolkien Reading Day #TolkienReadingDay
26: National Spinach Day #NationalSpinachDay
Purple Day #PurpleDay
27: American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay
30: Doctor's Day #NationalDoctorsDay
National Take a Walk in the Park Day #NationalWalkInTheParkDay
31: World Backup Day #WorldBackupDay
Transgender Day of Visibility #TDOV
April 2017
1: April Fools Day #AprilFools
2: World Autism Awareness Day #WAAD
3: Find a Rainbow Day #FindARainbowDay
National Walking Day#NationalWalkingDay
4: Hug a Newsperson Day #HugANewsperson
7: World Health Day #LetsTalk
10: National Siblings Day #NationalSiblingsDay
Encourage a Young Writer Day #EncourageAYoungWriterDay
Equal Pay Day#EqualPayDay
11: National Pet Day #NationalPetDay
12: International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight
16: National Wear Your Pajamas to Work Day #PJDay
17: Haiku Poetry Day #HaikuPoetryDay
National Tax Day#TaxDay
18: National Columnists' Day #NationalColumnistDay
19: Get to Know Your Customers Day#GetToKnowYourCustomersDay
National High-Five Day#NH5D
20: National Look-Alike Day #NationalLookAlikeDay
22: Earth Day #EarthDay2018
23: National Picnic Day #NationalPicnicDay
World Book Day #WorldBookDay
25: National Telephone Day #NationalTelephoneDay
World Malaria Day #EndMalariaForGood
National Administrative Professionals Day #AdministrativeProfessionalsDay
Denim Day#DenimDay
26: National Take Our Daughters and Sons to Work Day #COUNTONME
27: Arbor Day #ArborDay
29: International Dance Day #InternationalDanceDay
30: National Honesty Day #NationalHonestyDay
National Adopt a Shelter Pet Day #AdoptAShelterPetDay
International Jazz Day #JazzDay
May 2017
1: May Day #MayDay
International Workers Day #IntWorkersDay
World Asthma Day #WorldAsthmaDay
3: World Press Freedom Day #WPFD2017 #PressFreedom
World Password Day #WorldPasswordDay
4: Star Wars Day #StarWarsDay
International Firefighters Day #InternationalFirefightersDay
Space Day#SpaceDay
5: Cinco de Mayo #CincoDeMayo
6: National Nurses Day #NursesDay
8: Thank a Teacher Day#ThankATeacher
9: Europe Day #EuropeDay
National Receptionist Day #NationalReceptionistDay
12: National Limerick Day #NationalLimerickDay
13: Mother's Day #MothersDay
15: International Day of Families #FamilyDay
16: Love a Tree Day #LoveATreeDay
17: International Day Against Homophobia and Transphobia #IDAHOT2017
18: National Bike to Work Day #BTWD
Endangered Species Day #EndangeredSpeciesDay
20: National Lemonade Day#NationalLemonadeDay
21: National Memo Day #NationalMemoDay
24: National Scavenger Hunt Day #NationalScavengerHuntDay
Heat Awareness Day #NoFryDay
28: Hamburger Day #NationalHamburgerDay
Memorial Day #MemorialDay #MDW
29: Paperclip Day #PaperclipDay
31: World No-Tobacco Day #NoTobacco
June 2017
1: Global Day of Parents #GlobalDayOfParents
International Children’s Day #ChildrensDay
National Donut Day #NationalDonutDay
3: National Cancer Survivor’s Day#NCSD2018
4: Leave The Office Early Day#LeaveTheOfficeEarlyDay
Civic Day of Hacking #HackForChange
5: World Environment Day #WorldEnvironmentDay
6: Higher Education Day #HigherEducationDay
8: World Oceans Day #WorldOceansDay
Best Friends Day #BestFriendsDay
14: World Blood Donor Day #GiveBlood
National Flag Day #FlagDay
17: Father’s Day #FathersDay
20: World Refugee Day #WithRefugees
21: National Selfie Day #NationalSelfieDay
World Music Day #WorldMusicDay
International Yoga Day #InternationalYogaDay
First Day of Summer
22: Take Your Dog to Work Day #TakeYourDogToWorkDay
27: National Sunglasses Day #NationalSunglassesDay
28: National Handshake Day #HandshakeDay
30: Social Media Day #SMDay
July 2017
1: National Postal Worker Day #NationalPostalWorkerDay
2: World UFO Day #WorldUFODay
4: Independence Day (United States)
7: World Chocolate Day #WorldChocolateDay
11: Cheer Up the Lonely Day #CheerUpTheLonelyDay
12: Malala Day #MalalaDay
15: Give Something Away Day #GiveSomethingAwayDay
17: World Emoji Day #WorldEmojiDay
18: Nelson Mandela International Day #MandelaDay
20: Get to Know Your Customers Day #GetToKnowYourCustomersDay
Moon Day #MoonDay
27: Talk in an Elevator Day #TalkInAnElevatorDay
30: International Day of Friendship #DayOfFriendship
August 2017
1: Respect for Parents Day #RespectForParentsDay
2: National Coloring Book Day #NationalColoringBookDay
8: International Cat Day #InternationalCatDay
9: National Book Lovers Day #NationalBookLoversDay
10: National Lazy Day #LazyDay
11: National Sons and Daughters Day #SonsAndDaughtersDay
12: International Youth Day #YouthDay
World Elephant Day #WorldElephantDay
13: International Lefthanders Day #LefthandersDay
15: National Relaxation Day #NationalRelaxationDay
16: National Tell a Joke Day #NationalTellAJokeDay
19: World Photo Day #WorldPhotoDay
World Humanitarian Day #WorldHumanitarianDay
20: National Radio Day #NationalRadioDay
26: National Dog Day #NationalDogDay
National Women’s Equality Day #WomensEqualityDay
September 2017
3: Labor Day #LaborDay
4: National Wildlife Day #NationalWildlifeDay
5: International Day of Charity #CharityDay
6: Read a Book Day #ReadABookDay
8: International Literacy Day #LiteracyDay
9: National Grandparents Day #NationalGrandparentsDay
11: National Day of Service and Remembrance #911Day
12: National Day of Encouragement #DayOfEncouragement
National Video Games Day #NationalVideoGamesDay
14: Stand Up To Cancer Day#KissCancerGoodbye
19: Talk Like a Pirate Day #TalkLikeAPirateDay
21: International Day of Peace #PeaceDay
Miniature Golf Day #MiniGolfDay
22: Car-Free Day #CarFreeDay
Hobbit Day #HobbitDay
First Day of Fall
26: European Day of Languages #EDL2017
National Women’s Health and Fitness Day#FitnessDay
27: World Tourism Day #WTD2017
28: World Rabies Day #WorldRabiesDay
National Good Neighbor Day #GoodNeighborDay
30: International Podcast Day #InternationalPodcastDay
October 2017
1: International Day of Older Persons #UNDOP
International Coffee Day #InternationalCoffeeDay
World Vegetarian Day #WorldVegetarianDay
World Habitat Day#WorldHabitatDay
2: International Day of Nonviolence #InternationalDayOfNonviolence
3: National Techies Day #TechiesDay
4: World Animal Day #WorldAnimalDay
National Taco Day #NationalTacoDay
5: World Teachers Day #WorldTeachersDay
World Smile Day #WorldSmileDay
10: World Mental Health Day #WorldMentalHeathDay
11: International Day of the Girl #DayOfTheGirl
World Sight Day #WorldSightDay
13: National Train Your Brain Day #TrainYourBrainDay
14: National Dessert Day #DessertDay
15: Global Handwashing Day #GlobalHandwashingDay
16: World Food Day #FoodDay
Bosses Day #BossesDay
17: International Day for the Eradication of Poverty #EndPoverty
18: Get to Know Your Customers Day #GetToKnowYourCustomersDay
20: World Statistics Day #StatisticsDay
21: Reptile Awareness Day #ReptileAwarenessDay
24: United Nations Day #UNDay
25: Greasy Foods Day #GreasyFoodsDay
29: Internet Day #InternetDay
30: National Publicist Day #NationalPublicistDay
Checklist Day #ChecklistDay
31: Halloween #Halloween
November 2017
1: World Vegan Day #WorldVeganDay
National Authors Day #NationalAuthorsDay
National Cook For Your Pets Day #CookForYourPetsDay
3: National Sandwich Day #NationalSandwichDay
4: National Candy Day #NationalCandyDay
Daylight Saving Time Ends #DaylightSavings
7: Stress Awareness Day#StressAwarenessDay
8: National Cappuccino Day #CappuccinoDay
Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay
11: Veterans Day #VeteransDay
13: World Kindness Day #WKD
14: World Diabetes Day #WDD
15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay
America Recycles Day #BeRecycled
16: International Day for Tolerance #ToleranceDay
17: International Students Day #InternationalStudentsDay
19: International Men’s Day #InternationalMensDay
20: Universal Children’s Day #UNChildrensDay
National Entrepreneurs Day#EntrepreneursDay
21: World Hello Day #WorldHelloDay
22: Thanksgiving Day #Thanksgiving
24: National Day of Listening #DayOfListening
Small Business Saturday #ShopSmall
26: National Cake Day #NationalCakeDay
Cyber Monday #CyberMonday
27: National Day of Giving #GivingTuesday
29: Electronic Greeting Card Day #ElectronicGreetingCardDay
30: Computer Security Day #ComputerSecurityDay
December 2018
1: World AIDS Day #WAD2017
3: International Day of Persons with Disabilities #IDPWD
4: National Cookie Day #NationalCookieDay
5: World Soil Day #WorldSoilDay
6: Microwave Oven Day #MicrowaveOvenDay
8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay
10: Human Rights Day #HumanRightsDay
Nobel Prize Day #NobelPrize
11: International Mountain Day #InternationalMountainDay
14: National Salesperson Day #SalespersonDay
21: Crossword Puzzle Day #CrosswordPuzzleDay
First Day of Winter
30: No Interruptions Day – Last Work Day of the Year #NoInterruptionsDay
31: New Year’s Eve #NYE
Sources: National Day Calendar, Sprout Social, TrackMaven, Holiday Insights, Brownielocks, National Peace Corps Association, Sparkflow
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