Do you want to sell your Shopify products and services on Facebook? Looking for tips to help? In this article, you’ll find four tips to integrate a Shopify store with your Facebook (and Instagram) marketing. Why Integrate Your Shopify Store With Facebook? As with any type of integration, connecting your Shopify store with your social [...]
Write your name, email address, and phone number at the top.
Verify that your email address and related contact information sound professional.
Include the jobs that are most relevant to your target industry.
Describe each company, job title, your responsibilities, and your accomplishments. Be specific!
Summarize this experience in a separate "Key Skills" section.
Copy your text into a resume template that fits the tone of your industry.
Verify that your text is aligned, consistent in format, and clickable when linking to samples.
Incorporate keywords that automated resume scanners might look for.
Proofread for grammar, brevity, and specific action verbs.
Convert your resume to a PDF file.
I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check ... and yet, somehow, your resume still goes out with your name as "Corey Wainwrite" from "HubStop." It's anxiety-inducing.
So, I did what I do when I'm anxious: I made a list of all the little things you need to do when writing and editing your resume.
Here's my checklist of resume tips -- and I wish you the best of luck with your job search.
The Ultimate Checklist of Resume Tips
I've divided all the must-do tasks into four sections and did my best to order them chronologically. Some could probably exist in more than one section or be completed in a different order, so I've ordered items where I thought they most naturally fit during the resume-writing process.
Is Your Contact Information Professional? Things to Check:
Have you included your basic contact information -- including your name, email address, and phone number -- at the top?
Is your email address professional? (e.g. sara@gmail.com vs. sarabear@gmail.com)
Is your email address associated with a familiar domain, like Gmail? (Outdated domains can be a red flag for tech-savvy companies.)
Do your resume details align with your LinkedIn profile? (Hiring managers will likely review both.)
Have you included links to social media profiles, portfolios, and a personal website if relevant?
Have you audited your social profiles to ensure no unprofessional content is available to the public?
Have you customized any communication within your resume that addresses the company or hiring manager by name?
If you're sending your resume as a Google Doc, have you granted the recipient the proper permissions to view it (or opened up permissions to everyone)?
Is Your Resume Written for the Industry? Things to Check:
Are you writing in a tone that matches that of the company to which you're applying? (For instance, while still writing professionally, you might use a different tone when applying to work at a new tech startup versus an established accounting firm.)
Have you customized your resume for the specific job to which you're applying? (Highlight work experience and skills that are relevant to the position -- don't just write down every job you've ever held.)
Do you have a clear objective at the top of your resume that is company-focused, rather than you-focused? (You don't need one, but you do need a "Key Skills" section that summarizes who you are and what you can offer the company.)
Have you included both accomplishments and responsibilities under each job? (Both should be easy to ascertain when scanning your resume.)
Have you used numbers and metrics where possible to better convey your success? (For example: "Generated 150 marketing-qualified leads.")
Do you illustrate career progression? Is it clear that you were promoted, gained additional responsibility, or switched jobs laterally to acquire more skills?
Have you listed not only the names of companies, but a short description of what each company does?
Have you included your tenure at each company?
Have you included relevant information about your education?
Have you added anything that points to your personality or interests outside of work?
Does your unique value proposition shine through? (E.g., something that makes you stand out from other applicants, or highlights that you're uniquely qualified for the position.)
If relevant for the position, have you included links to a portfolio or samples of your work?
Have you included reference names and their contact information, or simply, "references available upon request"? (Both are okay -- just be sure to use at least one to indicate that you even have references.)
Is Your Resume Properly Formatted and Designed? Things to Check:
Have you used a resume template so the layout of your resume is visually appealing and easy to read? (Get 10 free templates here.)
Is your resume too creative? (For instance, if you're applying for a creative position and have formatted your resume as an infographic ... is it really simple enough to read, or is it best to save that creativity for your portfolio?)
Have you selected a clear, easy-to-read font? Is your name clearly stated at the top? (It's a good idea to make your name slightly larger than all other text -- employers read many resumes every week, and you need to be memorable.)
Have you made use of common formatting conventions that makes content easier to read, such as bullet points and header text?
Has your formatting remained consistent across all positions? (For example, if you've bolded job titles, are all job titles indeed bolded?)
Are your margins even?
Are all items properly aligned? (For example, if you've right-aligned dates, are they all lining up in tandem with one another?)
Are all links you've included clickable?
Have you converted your resume to a format that allows all recipients to read it as intended, without downloading specific fonts or needing special software? (A PDF format is recommended.)
Is Your Resume Edited and Polished? Things to Check:
Have you included keywords in your resume? (If you're submitting to an automated system, it might be critical to getting past filters. Be sure your resume directly reflects some of the software and skills mentioned in the job description.)
Have you edited it for brevity? (Try to keep your resume to about one page per 10 years of job experience, if possible.)
Have you removed irrelevant job experiences?
Is each section of your resume ranked in a way that highlights your skills and what you have to offer the employer? (For instance, if you're a recent graduate with internships in different fields, you might list your most relevant experience at the top, instead of ordering everything by date.)
Have you edited out generic action verbs in favor of more specific ones? (For instance, "managed" instead of simply "worked.")
Have you made use of a thesaurus to prevent monotony?
Have you found more professional alternatives to unprofessional-sounding terms? ("Tasked with," for example, can make you seem less proactive than someone who "coordinated" various projects regardless of who told them to.)
Are your special skills all truly special? (While speaking a foreign language is indeed noteworthy, these days, it might be redundant to mention that you're proficient in Microsoft Word or capable of using email.)
Have you done a sweep for annoying jargon or business babble? (Everything should be clearly articulated, so it's easy for the hiring manager to quickly understand what you do.)
Is everything 100% true? (If you write that you're fluent in a foreign language on your resume, you should be prepared to speak that language during your interview. If you say you like baking, you should be ready to explain which ingredients you need for certain dishes.)
Have you conducted spelling grammar checks?
Finally, have you asked a friend who hasn't read your resume before to provide a final glance for errors, inconsistencies, or confusing phrasing?
If you've checked the boxes of all the resume tips that apply to you, you should be ready to submit your application.
Instagram has become the favorite social network of many -- and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram -- up 3% from 2016. Compare that, for example, to 24% on Twitter.
Plus, folks don't just use Instagram casually, as 38% of them use it several times each day.
But for those who have never used the platform before, or those who just want to take their usage to the next level, Instagram has some lesser-known tricks and settings. That's why we set out to find them and list them all in one place.
Whether you're a recruiter looking to showcase your company's culture, a marketer in the ecommerce industry, or an individual who's just looking to use Instagram in the best ways possible, there are tips and features here for you.
And for a quick overview of these hacks, check out this rundown from HubSpot Content Marketing Strategist Megan Conley.
Note: Before getting started, make sure you're operating on the latest version of Instagram. At the time of posting, the latest version is 35.0 on iOS, and varies according to the device.
20 Hidden Instagram Hacks and Features
1. Get Notifications When Your Favorite People Post
Never want to miss an Instagram post from your favorite influencers again? You can choose to get a notification every time a specific user posts a new photo. All you have to do is turn on notifications for each user individually.
To turn on these notifications, visit a user's profile, click the three dots in the upper right-hand corner of the post, and choose "Turn on Post Notifications" from the menu that appears.
Want to turn post notifications off? Just follow the same steps. It's important to note that you must enable notifications from the Instagram app in your phone's settings -- here's how.
To allow notifications on iPhone/iPad: Go to "Settings," then "Notifications." Choose "Instagram" and then turn on the setting to "Allow Notifications."
To allow notifications on Android: Go to "Settings," then choose "Apps," then "Instagram." Select the option to show notifications.
2. See All the Posts You've Liked
Ever wanted to see the posts you've Liked, all in one place? All you have to do is go to your own profile and click the "Options" button -- a gear icon on iPhone/iPad, and three dots on Android -- then, click "Posts You've Liked."
To un-Like any of the posts you've Liked, simply go to the post and deselect the "heart" icon below it. Don't worry -- the user won't be notified that you've un-Liked the post.
3. Add and Manage Multiple Accounts From the Same Device
Have a separate account for your dog? Don't be embarrassed; stand by your puppy profile. In fact, whether it's a pet account or a business account, you can add and manage this one right alongside your personal account. Here's how:
From your profile, tap the gear icon (or the three dots on an Android device) and select "Options."
Scroll to the very bottom and tap "Add Account."
Add your other account by username and password, and you're all set!
To toggle between both profiles, hold down your profile picture in the navigation bar to view all connected accounts. You can also switch to a different account through the Options page mentioned earlier. See what this screen looks like in the Instagram feature below.
4. Schedule Posts in Advance
Instagram being a mobile app, you're probably in a routine of taking photos and posting them to your Instagram Story on the fly. But, you can also pre-post them from your computer for a set day and time in the future.
This feature is available with a social media scheduling tool, as well as HubSpot if you have an Instagram business account. If you have this business profile, switch to it via the Instagram mobile app and follow the prompts to connect it to Facebook.
Depending on the social scheduling tool you use, you might not include this step. Once you've toggled to the right account, however, you'll launch your scheduling tool, navigate to your current connected profiles, and see Instagram as an available integration.
5. Create a Collection of Saved Posts
In addition to being able to view all of the posts you've liked, Instagram also has an option to save or bookmark certain posts in collections that you create.
Start by going to your profile, and tapping the bookmark icon on the top-right menu above your photos.
Select the "Collections" tab, and tap "Create Collection." Below, I've created one for food-related posts I particularly like.
Hit "done," and you can start adding photos to your collection. To do so, tap the bookmark icon below the post you want to add.
Then, go back to your saved photos by following the previous steps. You'll see the photos you've saved -- to add them to your collection, select the collection you want to add to, and tap "Add to Collection." From there, you can add any of your saved photos.
6. Create Stories Highlights to Show Stories for Longer Than a Day
Like in Snapchat, posts to your story only stick around for your followers to see for 24 hours. But sometimes, you have a story that deserves more daylight to be told.
That's where Stories Highlights comes in, a new feature by Instagram that allows you to save stories together in the same space on your profile page. If you ever wondered what that "New" button with the "+" icon was below your profile image, this explains it.
To make a Stories Highlight, tap this New option and select any number of past stories in your album:
Then, give it a cover photo and a name to display as its own Instagram Story on your profile page. You can remove Stories Highlights at any time by tapping and holding down this story.
7. See the Posts Your Friends Recently Liked or Commented On
When you're looking to discover new people to follow on Instagram, there's nothing like asking your friends. There's a quick way to do that -- by viewing the recent liking and commenting activity of the people you follow.
To do that, click the heart icon at the bottom of the home screen -- the first thing that should appear is a list of likes and comments on your photos. Choose the tab near the top that says "Following," and you can see the activity of users you follow.
8. Look Through Pictures Without Accidentally Liking Them
It's pretty easy to learn how to like something on Instagram -- so easy, in fact, that people do it accidentally: It's just a quick double tap of the photo once you've entered its full view.
The thing is, it's so easy to do quickly by mistake. So, here's a quick Instagram cheat for you: To look through someone's photos without "double-tap paranoia," scroll through Instagram feeds with your phone set to airplane mode. Without internet access, you won't be able to Like a photo, even if you accidentally double-tap it.
The pictures won't load in the first place if you start on airplane mode, though. You'll have to go to the feed first to load the posts, then turn on airplane mode, then start scrolling. When you reach the end of the first rows of posts and want to load more, simply turn airplane mode off, let more load, and then turn it on again. Cumbersome? Maybe a little, but it could be worth the paranoia mitigation.
To turn on airplane mode on an iPhone/iPad: Swipe up from the bottom of the screen and click the airplane icon. Or, go to "Settings" and then "Wi-Fi," and switch "Airplane Mode" on.
To turn on airplane mode on an Android device: Swipe down from the top of the screen. Then, swipe from right to left until you see "Settings," and then touch it. Touch "Airplane Mode" to turn it on.
9. Hide, Delete, or Disable Comments on Your Posts
Twitter may carry a more "anything goes" culture of commentary, but your Instagram is your domain -- and it's much easier to control who says what on your content. This is especially important if you manage a business account.
To Filter Comments by Keyword:
In the Instagram mobile app, navigate to "Options" and select "Comments." From here, you can toggle on "Hide Inappropriate Comments" and even enter specific keywords you'd like the app to police within each comment.
To Delete Comments:
Tap the speech bubble icon below the comment you'd like to delete, and swipe lightly to the left over this text. Select the garbage can icon that appears to delete this post. You can also do this to your own comments.
To Disable Comments Entirely:
To clarify, you can't turn off comments across your entire profile; you can only disable them for individual posts.
To do so, start posting an image on which you'd like nobody to comment. When you reach the page to add a caption, tags, and location, tap "Advanced Settings" at the very bottom. This will open a screen where you can easily switch on an option labeled "Turn Off Commenting."
10. Clear Your Instagram Search History
We swear -- this blog post isn't all about how to convince people you're not an Instagram creeper. But many of us can relate to the desire to clear our online search history everywhere, including on this particular social channel. Luckily, you can.
To clear your Instagram search history, go to your own profile and click the "Options" button (a gear icon on iPhone/iPad and three dots on Android). Scroll down and click "Clear Search History." When prompted, click "Yes, I'm sure."
11. Reorder Filters, and Hide the Ones You Don't Use
If you use Instagram a lot, chances are, you have a few favorite go-to filters, and others you never touch. To make editing photos easier, you can reorder the filters in your editing window, and hide the ones you never use.
To reorder or hide filters, add a new post and begin editing it. When you get to the filters page, scroll to the very far right of your filters options and click "Manage."
To reorder filters, hold your finger down on the three grey lines on the far right of the filter you'd like to move, and drag it to reorder. To hide them, deselect the checkmark to the right.
12. Use Instagram as a Photo Editor (Without Having to Post Anything)
Perhaps you love Instagram's filters and editing capabilities, but aren't quite ready to post the photo to your account -- right now, or ever. To use Instagram as a photo editor without posting anything, all you need to do is publish a picture while your phone is on airplane mode.
First, be sure you have "Save Original Photo" turned on in your Instagram settings.
Then, turn on airplane mode -- see instructions in #5.
Next, follow the normal steps to post a photo to Instagram: Upload the photo, edit it, and press "Share." An error message will appear saying the upload failed, but you'll be able to find the edited image in your phone's photo gallery.
13. Insert Line Breaks Into Your Bio and Captions
When you write a caption in Instagram, you'll see the keyboard doesn't give you an option to press "Enter" or "Return." The same is true for your bio. So how do all those people put line breaks in there?
It turns out that all you have to do is press the "123" key in the bottom lefthand corner of the keyboard, and the "Return" key will appear on the bottom right.
I know this tip sounds simple, but a lot of people miss it -- myself included, until a colleague clued me in. We've seen some elaborate solutions out there for hacking through this problem, like writing the caption copy in another app, then copying and pasting it into Instagram. Thankfully, it's much simpler than that.
14. Hide Photos You've Been Tagged In
When someone tags you in a photo or video on Instagram, it's automatically added to your profile under "Photos of You," unless you opt to add tagged photos manually (see the next tip).
To see the posts you've been tagged in, go to your own profile and click the person icon below your bio.
Then, to hide the posts you've been tagged in from other users, click the three dots in the top right of your screen and choose "Hide Photos." Select the posts you'd like to remove from your profile, and when you're done, tap "Hide Photos" at the bottom of your screen. When prompted, tap "Hide From Profile."
This won't remove the posts themselves from Instagram, but it will remove them from your profile, so you and others can't access them.
15. Adjust Your Settings to Approve Tagged Photos Before They Show Up in Your Profile
As we mentioned in the previous step, when someone tags a photo or video of you on Instagram, it's usually added to your profile automatically. But, you can change your Instagram settings to enable manually selecting which photos you're tagged in that show up on your profile.
To add tags manually, follow the same steps above to get to the photos in which you've been tagged, and click the three dots in the top right of your screen. Tap "Tagging Options," and select "Add Manually."
You'll still be notified when someone tags you in a photo. Once that happens, to manually add a tagged photo to your profile, tap the photo you were tagged in, then tap your username and select "Show on My Profile." And if you'd rather it not be visible, choose "Hide from My Profile" instead.
16. Browse Posts From Certain Locations
One fun thing you can do on Instagram is browse photos and videos from a specific location, or taken near your current location. I like to do that when I'm planning a trip somewhere, or want to check out a new restaurant and scroll through the pictures taken there.
Here's how to do both of these things.
To Browse Posts From at a Specific Location:
You can either search for a specific place, or you can click into a geotag on an existing photo.
To search for a specific place: Tap the magnifying glass icon at the bottom of your home screen, which will bring you to the general search page. When you click into the search bar at the top, four tabs will appear. Choose "Places," and type in the name of a place. When you press "Search," it'll show you all the top and recent posts that were geotagged with that location.
To look at posts with a certain geotag: Go to the photo that's geotagged with that location, and click the geotag. It'll show you all the top and recent posts that were geotagged with that location.
Browse Posts Near Your Current Location:
Follow the same instructions above to get to "Places." Tap the search bar, and select "Near Current Location."
Choose which geotag you'd like to browse from the options that appear. Let's say I chose to browse posts with the Museum of Science geotag. When I click "Museum of Science, Boston" on the menu, I'll see the top and recent posts that were geotagged at that location.
17. Drive Traffic to an External Website
One of the biggest frustrations people have with marketing on Instagram is that clickable URLs aren't allowed anywhere except the single "website" box in your bio. If you put a URL in a photo caption it'll appear as plain text, meaning users would have to painstakingly copy the URL, open a web browser, and paste or type it in there.
One sneaky way to get people to visit your Instagram profile, which is where that one clickable URL is allowed, is to use your photo captions to encourage people to visit your profile for a link. Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer.
Plus, if you have a verified Instagram account, you can also add links to your Story. Right now, that feature is still being tested, so you can read more about it here.
18. Pin Your Instagram Post to Pinterest
Instagram doesn't have a natural intregration with many social networks (except Facebook, it's parent company) for publishing Instagram posts to other social accounts.
But with respect to Pinterest, image-loving platforms stick together. Here's a backdoor way to Pin your latest Instagram Story to Pinterest:
On the Instagram mobile app, tap a post to view it in full, then tap the three dots to the top-right of the image. Select "Copy Share URL" to attach the picture's link to your clipboard.
Open the Pinterest mobile app -- or download it; you'll need it for this step -- and navigate to your profile page. If you have the latest version of Pinterest downloaded, it might ask you as soon as you open the app if you'd like to produce the image from your clipboard.
If not, select the "+" icon to the top right to add a new pin, and you'll see a menu of options where you can add your "Copied Link" to a new Pin or board on your profile.
19. Hide Ads You Don't Find Relevant
Instagram tries to show you ads that are interesting and relevant to you. You might see ads based on people you follow and things you Like on Instagram, or the third-party websites and apps you visit.
If you see sponsored posts you don't find relevant, though, you can let Instagram know and slowly teach its algorithm what you like and don't like to see.
To hide ads on Instagram, tap on the three dots to the right of a post labeled "Sponsored," and choose "Hide This."
From there, it'll ask you to share why you don't want to see the ad anymore.
You can also opt out of seeing ads based on sites and apps off of Instagram and Facebook from your device's settings. Note that even if you choose to opt out of seeing these types of ads, you'll still see ads based on your Instagram and Facebook activity.
To limit ad tracking on an iPhone/iPad: Go to "Settings" and choose "Privacy," then "Advertising." From there, choose the option to "Limit Ad Tracking"
To turn off interest-based ads on Android: Go to "Google Settings," then "Ads." From there, choose the option to "Turn off interest-based ads."
20. Send Photos Privately to Your Friends
Posting photos with all of your followers or with the public isn't the only way to share content on Instagram. You can also share them with individual or multiple users, kind of like a Facebook message or group text message.
You can either send a new photo to friends, or send a photo that you or someone else has already posted.
To send a new photo privately, upload a photo and begin editing it, as you would when editing a new post. When you get to the "Share" page, tap the top where it automatically says "New Post," but when prompted, select "Direct Message." From there, you can pick and choose whom you'd like to send the photo to.
You can access your direct messages at any time by clicking the mailbox icon at the top right of your homepage.
To send an existing photo privately, start by opening the post you want to share -- it can be your own or someone else's, as long as the latter has a public account. Next, click the paper-airplane-like icon below the post, then select who you want to receive it when the "Send to" box appears.
Insta-Hacks
I might be biased, but Instagram is one of the most fun (and visually appealing) social apps around. And now, with these tricks, you can use it to an even fuller extent.
Plus, many of these features can help to enhance your brand's presence on Instagram. Now, you know how to use the app more efficiently, to make sure you're only tagged in photos you want to appear on your profile, and have even more ways to engage with the people by whom you'd like to be discovered.
With every tech event I cover, there seems to be a central emerging trend that people just can't stop talking about. Something like 5G. Or AI. Or VR.
Or blockchain.
If you've come across talks and headlines on blockchain lately but just can't seem to wrap your mind around it -- you're not alone. According to HubSpot's research, it's one of the most confusing emerging technologies out there.
And while it's still a fairly new concept, blockchain is one of those technologies that could shape the way marketers and businesses work in the not-so-distant future.
That's why we've put together this explainer with answers to some of the most frequently asked questions about blockchain -- from what it is, to how it could impact the work you do.
Blockchain is a digital method of economic transaction record-keeping -- also known as a ledger. What differentiates it is its security. While blockchain records can be openly viewed by everyone within a given network, no one can edit or delete existing records.
Think of it as a public spreadsheet that can only be updated by solving a very complex math problem. To add a new record --- "block," as it were -- to the ledger, an encryption must be solved.
That's done with computing power -- a machine uses its computing capabilities to mine for the answer to the problem. If that concept sounds familiar, it might be because you've heard the term "mining" before in a similar context.
Once an answer to the encryption problem is discovered, it's verified by everyone within the network. If the answer is correct, the new block with transaction details or other new information is added to the ledger, and what's essentially a receipt is generated as proof -- often known in this case as a token or coin. (If you’d like to dive deeper on how blockchain ties into cryptocurrency, check out this explainer.)
2. Why is blockchain a big deal?
While there are various elements of blockchain that make it a rather important technology, its two key capabilities are:
The recording of digital asset transfers -- like secure files or cryptocurrency -- that proves transactions took place and ownership exists.
The inability to overwrite or tamper with its ledger.
Let's take a closer look at the second item on the list. Because a blockchain ledger is distributed to everyone within its network, even if an individual party manages to falsify a block, the technology maintains several copies of the correct version. That also means the technology can reject a "fake" input like this one -- since it recognizes that it doesn't match the other records of it in existence.
That's a key element that makes blockchain so unique. It's unusually transparent, but that's also what keeps it secure: the public, uneditable record of transactions.
What's more, that public distribution lends itself to the decentralization of the ledger -- which means that there isn't a core database that's vulnerable to attacks. That contributes to blockchain's somewhat tamper-proof nature.
3. How does blockchain work?
When it comes to emerging technologies that are not quite easy to understand, use cases are often helpful to determine how, exactly, they work. We like to use the "banana shipment" example: the sequence of events in a shipment of bananas from the warehouse, to the delivery truck, to the grocery store.
As the shipment of bananas makes its way from Warehouse A, to Delivery Truck B, to Grocery Store C, its movement is captured and stored on the electronic blockchain ledger -- which, as we've covered, it's publicly accessible to all involved parties. All three institutions, as well as anyone else on the ledger, have access to that information online.
Delivery Truck B, for whatever reason, loses the bananas -- but doesn't want anyone to know that. So, it informs Grocery Store C that the bananas were, in fact, delivered, even though they were not.
Delivery Truck B might even go so far as to falsify its version of the ledger to create "proof" of a delivery.
But here's the thing: Because of the public visibility and distribution of the "correct" ledger documenting the actual movement of the banana shipment -- which Warehouse A and Grocery Store C both have -- the other parties involved can inspect these records to determine whether or not the delivery actually happened.
That means that even if Delivery Truck B did manage to falsify its own ledger -- which, as we explained about the encryption process earlier, is very difficult to do -- there are systems in place to prevent a false block from appearing on the rest of the ledgers within the network.
4. How can I use blockchain?
Blockchain's somewhat iron-clad ledger and security features underscore its potential benefits to any business that transmits secure, sensitive data.
But because blockchain is still widely misunderstood -- not to mention, in its earliest stages of use -- for the most part, its use cases remain niche in nature.
The technology shows great promise, however. And while it could be sometime before blockchain becomes mainstream, there are certain areas where it can impact and benefit small-to-midsize businesses (SMBs).
One such area is supply chain management. An SMB concerned with tracking the movement of goods through a supply chain -- especially where things like environmental sustainability or fair labor are involved -- will want to pay closer attention to improvements in blockchain technology.
The same principle applies to data storage, which is one of the biggest potential use cases for blockchain. Again, here's an area where the inability to modify ledger-based storage makes blockchain methods superior to secure databases that, when considering recent data breaches, are often looked upon as questionable.
Within that same vein, blockchain shows strong potential in the area of password protocols. It's one of the top two contenders in the possible disruption to the current, fragmented system of password management -- the other being biorecognition methods (think: Face ID and digital fingerprinting).
If blockchain technology successfully addresses and works to remedy fragmented password management, SMBs may want to consider an investment -- especially businesses with user accounts and login protocols.
"Blockchain technology is going to change consumer behavior around ownership and security," says Matthew Barby-Howells, HubSpot's Director of Acquisition. "Now, we feel much safer having a business own and manage our sensitive information, rather than bearing the burden ourselves."
"The rise of decentralization and the ability to have more control over your own personal assets will change that mindset," he continues. "More and more businesses will be pressured to shift data ownership back to their customers. Those that resist may get left behind."
As this technology continues to emerge, we'll continue monitoring it.
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