As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019.
Our Facebook stats are organized into five categories:
1. Facebook has 39,651 employees. (Source: Facebook, 2019)
2. Facebook revenue for twelve months ending in June 2019 was $62 billion. (Source: MacroTrends, 2019)
3. In 2018, Facebook had an annual growth rate of 41%. (Source: MacroTrends, 2019).
4. 56% of people visit Facebook to get information. (Source: Facebook, 2019).
We all know Facebook is big, but let’s look at exactly how expansive it is by employee numbers and growth rate. As a marketer, knowing where Facebook is and where it’s going gives you information about how your brand can fit into the ecosystem and how to best serve your customers on the platform.
1. In 2018, Facebook reported Q4 ad revenue of $16.6 million, a 30% increase from 2017. (Source: Martech Today, 2019)
2. The average price for an ad saw a 2% decrease while ad impressions grew by 34%. (Source: Martech Today, 2019)
3. 94% of ad revenue in Q2 was represented by mobile ads, a 3% increase from Q1. (Source: Facebook, 2019)
4. Facebook’s ad revenue as $16,624 million in Q2. (Source: Facebook, 2019)
5. The U.S. and Canada made up $8,115 million of Facebook’s ad revenue in Q2. (Source: Facebook, 2019)
6. There are 7 million advertisers on Facebook. (Source: Statista, 2019)
7. Facebook video ads have a low CPC, at $1.86. (Source: Fit Small Business, 2019)
8. The potential reach of advertising for Facebook is 1.9 billion. (Source: We Are Social, 2019)
9. The average cost-per-click on Facebook is $1.72. (Source: Wordstream, 2019)
10. Facebook’s total ad revenue is expected to reach $39.4 billion by 2021. (Source: Statista, 2019)
Now that you know Facebook ads by the numbers, how does your brand fit in with long-term ROI? Are you spending too much or too little?
1. 69% of Americans use Facebook. (Source: Pew Research Center, 2019)
2. Facebook is used by 51% of U.S. teens. (Source: Pew Research Center, 2019)
3. 43% of U.S. adults get their news from Facebook. (Source: Pew Research Center, 2019)
4. 74% of U.S. adults visit Facebook every day. (Source: Pew Research Center, 2019)
5. 96% of Facebook users access the app on mobile. (Source: Statista, 2019)
6. Facebook reported that 3-4% of profiles for monthly active users (MAUs) were fake and removed them in 2018’s Q1. That’s 88 million accounts. (Source: Facebook, 2018)
7. Daily active users (DAUs) on average for Q2 were 1.59 billion, an 8% increase year over year. (Source: Facebook, 2019)
8. The number of MAUs for Q2 was 2.41 billion, also an 8% increase year over year. (Source: Facebook, 2019)
9. In 2018, 35% of Facebook’s audience was under 25. (Source: We Are Social, 2019)
10. Facebook users aged 65+ is 41%. (Source: Pew Research Center, 2019)
11. In 2018, it was reported that 1.1 billion Facebook users speak English. (Source: We Are Social, 2019)
12. Facebook’s total number of desktop active users is 1.47 billion. (Source: We Are Social, 2019)
It’s important to know how much of your audience is on Facebook, to position your marketing strategy. If your target audience uses Facebook every day, consider beefing up content for lead generation. Optimizing content for desktop and mobile based on active users will also make your content more attractive to potential customers.
1. Women between the ages of 25-34 make up 13% of Facebook’s global active users. (Source: Statista, 2019)
2. Men between the ages of 25-34 make up the biggest demographic group, at 19%. (Source: Statista, 2019)
3. India is the country with the most Facebook users, with 300 million. (Source: Statista, 2019)
4. Facebook users are 57% male and 43% female. (Source: We Are Social, 2019)
Image Source: We Are Social
5. There are 1 billion users from Asia on Facebook. (Source: Facebook, 2019)
6. There are 385 million Facebook users in Europe. (Source: Facebook, 2019)
7. Over 80% of Facebook’s daily active users (DAUs) come from outside of the US and Canada. (Source: Omnicore Agency, 2019)
8. Facebook has 2.41 billion monthly active users (MAUs). (Source: Facebook, 2019)
Image Source: Facebook
9. 65% of Facebook users are under 35. (Source: Statista, 2019)
Facebook's monthly average users are climbing. That means more of your audience is continuously checking Facebook, and your potential audience of over 1.8 million is growing. Your content is seen by a multitude of other countries as well, so it’s a good idea to keep that in mind when strategizing campaigns.
1. In 2018, 78% of US consumers made purchases through discoveries on Facebook. (Source: Kleiner Perkins, 2018)
2. 93% of businesses are active on Facebook. (Source: Buffer, 2019)
3. Images make up 18% of Facebook posts. (Source: Buffer, 2019)
4. Link posts receive 76% less engagement than video posts. (Source: Buffer, 2019)
5. The median engagement rate across all industries on Facebook is 0.09%. (Source: Rivaliq, 2019)
6. The average person spends 37 minutes on Facebook. (Source: Marketing Land, 2019)
7. More than 2.7 billion people use Facebook’s family of services every month. (Source: Facebook, 2019)
8. Facebook Stories has 500 million daily viewers. (Source: TechCrunch, 2019)
9. 4.6% of marketers use Facebook video ads. (Source: Buffer, 2019)
10. 35% of marketers report successful influencer campaigns on Facebook. (Source: Buffer, 2019)
These stats provide more direction about where your strategy should head in order to earn more numbers on Facebook. For example, if you have a video of your company’s weekly Waffle Wednesday event, post that instead of the link to your blog post, which you can save for Twitter Cards.
1. In 2018, users aged 18-24 have 75% less of an attention span for video ads than users who are 65+. (Source: Facebook, 2019)
2. 75 million people use Watch at least one minute each day. (Source: TechCrunch, 2019)
3. Users are 1.5 times more likely to watch a video on their phone. (Source: Facebook, 2017)
4. 62% of people have reported being more interested in a product after seeing it on a Facebook video. (Source: Facebook, 2018)
5. Video promotions are equally as important as photo promotions. (Source: Social Bakers, 2019)
6. 81% of businesses prefer video marketing on Facebook. (Source: Buffer, 2019)
7. Facebook is the second most popular video property, behind Google. (Source: Statista, 2019)
8. Politics is the highest category of Facebook Stories, at 36%. (Source: Statista, 2019)
Image Source: Statista
Facebook videos are massively popular and have a large appeal to younger users of the site. If you have products to promote, videos have your back and your target audience.
Keeping up with Facebook is an important factor in planning strategy. Not only because Facebook owns other platforms, like Instagram, but they also influence more than one channel of your planning. For more information on using Facebook in your social media planning, check out our ultimate guide here.
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