Watch Out For False Positives — 3 Ways To Get Better At Testing

It's easier than ever for marketers to dive into A/B and multivariate testing, but columnist Benny Blum argues that they need to know how to design a proper test first. The post Watch Out For False Positives — 3 Ways To Get Better At Testing appeared first on Marketing Land.



Please visit Marketing Land for the full article.

http://ift.tt/x2xK5O from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1xzUJhC

via IFTTT