Sennheiser Creates Interactive Video You Can Control With Your Head

The headphone company provides music lovers with an unusual interactive video experience. The post Sennheiser Creates Interactive Video You Can Control With Your Head appeared first on Marketing Land.



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Global E-Commerce Survey: Australians Most Likely To Cross Borders When Shopping Online

In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada and Russia (54 percent each) are the most likely to cross borders when buying online. According to the survey results, the U.S. was “by far” the...



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Twitter Touts Its Ability To Drive Holiday Sales

Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail...



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Report: Mobile Grabbed One-Third Of Global Search Spend In Q3

A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search...



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Setting Up your Affiliate Marketing System

There is much speculation about how much money you can earn online without your own product. 

Marketing your own digital product on the Internet can be very lucrative but there is no reason why you can’t profit a great deal by using creative methods that offer real value to Internet surfers and have your own product as well.

The Millennial Future: How Marketers Are Coming Of Age

Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market. The post The Millennial Future: How Marketers Are Coming Of Age appeared first on Marketing Land.



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Post-Conversion CRO: Optimizing For Customer Retention

How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase -- and this represents a major missed opportunity. The post Post-Conversion CRO: Optimizing For Customer Retention appeared first on Marketing Land.



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How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)

Columnist Bill Dinan offers insights into how mobile is helping to drive offline conversions, and how you can harness it to best effect. The post How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone) appeared first on Marketing Land.



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SPONSOR MESSAGE: Guide to Social Advertising 2014

Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what it means, why it’s worth it, and how best...



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Windows Phones Flat As Xiaomi Becomes Globe’s Third Largest OEM

In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung and Apple. That’s according to shipping estimates from Strategy Analytics. Shipping estimates are not sales but are typically directionally consistent...



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Instagram Is Introducing Video Ads Today With 5 Major Brands

Instagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image and video sharing app is officially launching video ads with Disney, Activision, Lancome, Banana Republic and the CW network. The move comes on...



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In #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume Pic

The carmaker has teamed with candy brand Mike and Ike to give away free coupons to everyone who participates. The post In #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume Pic appeared first on Marketing Land.



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Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report

This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable...



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High-Octane Conversion Tips For Product Images

Images are a great secret weapon for conversion optimization. They have a powerful psychological impact on customers' decision making process. Columnist Jeremy Smith explains how to create the best high-converting images for your products. The post High-Octane Conversion Tips For Product Images...



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How Retailers Can Get M.O.A.R. From Mobile

You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate your customer base. The post How Retailers Can Get M.O.A.R. From Mobile appeared first on Marketing Land.



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Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign

The college taps into and creates excitement by crowdsourcing photos tagged with the campaign's hashtag. The post Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign appeared first on Marketing Land.



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Google Releases iPad Version Of The Official Google Analytics App

No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today, Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The app brings all the data-y goodness of the previous app, now...



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Google My Business App Gains Review Alerts, Ability To Respond To Reviews

A variation on the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing budget may be through its smartphone. Vendors of local marketing services are increasingly realizing the most effective way to reach and...



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