Wednesday, May 13, 2020

How to (Easily) Make Perfect Content Calendars in Google Sheets

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What do you use spreadsheets for? If you're anything like me, you likely use them for data collection, to track campaign or blog post a...
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Tuesday, May 12, 2020

How to Write an Effective Communications Plan [+ Template]

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Remember the " Tide Pod Challenge ?" That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting la...
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A Comprehensive Guide to Marketing on Quora, According to Quora's Head of Product Marketing

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B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performan...

17 Ways to Get Free Advertising for Your Business

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When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $1...
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How to Prepare an Advertising Plan [Free Template]

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Oftentimes, turning an idea for an advertising campaign into reality isn't exactly simple. Among other things, you must get buy-in from...

6 Advertising Tips to Draw Customers In

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Today, I was scrolling through the Bon Appetit website, and by the end of my visit, I'd signed up for their newsletter. When I saw the...

36 Account-Based Marketing Stats to Know in 2020

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As marketers, we've become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend ...
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